Werkstudentin im Bereich Performance Marketing Analytics (m/w/d)

About This Opportunity

We are representing a confidential sustainable fashion client in Rostock, Germany, seeking a working student (Werkstudent/in) to support their performance marketing analytics efforts. This role combines data analysis with creative campaign strategy across Google, Meta, and Pinterest platforms. You'll work alongside experienced marketers to analyze campaign performance, collaborate with UGC creators, and translate metrics into actionable growth initiatives.

This is an excellent opportunity for students looking to develop practical skills in digital marketing analytics while contributing to a mission-driven organization. The position offers flexible scheduling to accommodate your studies and hands-on experience with real international campaigns.

Responsibilities

• Support performance marketing activities on Google, Meta, and Pinterest by monitoring campaign development and analyzing key performance indicators
• Compare campaigns across audiences, markets, ads, and creatives to identify trends and optimization opportunities
• Assist in creating, implementing, and optimizing paid ads by testing different approaches, formats, messaging, and creative assets
• Collaborate with external UGC creators from briefing development through final content approval
• Analyze which ads, videos, hooks, formats, and UGC concepts deliver the strongest results
• Support A/B testing and experimental initiatives, evaluate results, and derive concrete learnings for future campaigns
• Prepare performance data in structured, understandable formats and support regular reporting
• Build complex Google Sheets dashboards connecting data from multiple sources using advanced formulas
• Proactively identify trends, anomalies, and new optimization possibilities while contributing your own ideas for campaign and budget efficiency

What We're Looking For

• Currently enrolled in studies related to digital marketing, business administration, business informatics, communication sciences, or comparable qualification
• Strong organizational skills and structured working approach
• Good numerical understanding with analytical mindset to recognize patterns and optimization potential
• Proficient with Excel or Google Sheets, including ability to build complex tables, use advanced formulas, and create clear dashboards
• Enthusiasm for learning and developing skills in performance marketing
• First experience with paid advertising platforms like Google Ads or Meta Ads is a plus but not required
• Strong German and English language skills, both written and spoken
• Availability to work flexible hours compatible with your university schedule

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your profile and conduct an initial screening to understand your background, skills, and career goals. We'll discuss the role in detail and ensure it aligns with what you're looking for in a working student position.

Once we've confirmed mutual interest, we will submit your application to our client for consideration. Throughout the interview process, we'll provide guidance and support. Please note that all applications must go through Get A Job.ai—do not contact the client directly, as this is a confidential search.

Pay

Compensation details will be discussed during the screening process and are competitive for working student positions in the Rostock market.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from all qualified candidates regardless of background, identity, or circumstance.