CRM Marketing Manager

About This Opportunity

We are representing a confidential fintech organization operating across 12 international markets. Our client is seeking a CRM Marketing Manager to own and optimize customer lifecycle marketing across their global footprint. This is a fully remote position open to candidates worldwide.

You'll build automated customer journeys from the ground up, manage multi-market campaigns, and use performance data to drive measurable improvements in activation, conversion, retention, and customer lifetime value. This is a hands-on role for someone who thrives on autonomy and can execute sophisticated CRM strategies across diverse markets.

Responsibilities

• Own end-to-end customer lifecycle journeys including onboarding, activation, conversion, retention, loyalty, VIP programs, churn prevention, and win-back campaigns
• Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months
• Design and execute targeted campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent marketing automation tools
• Create sophisticated customer segments based on behavior, lifecycle stage, market, language, and product engagement
• Manage CRM communications across multiple languages and markets, coordinating translation, linguistic QA, and localization requirements
• Monitor and maintain email deliverability above 99%, managing domain/IP reputation, bounces, spam complaints, and suppression lists
• Conduct comprehensive pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling
• Ensure all campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements
• Analyze CRM performance by market, language, segment, and lifecycle stage, focusing on conversion, retention, churn, revenue, and incremental uplift
• Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure
• Coordinate with Product, Analytics, and IT teams to define and validate data and event requirements

What We're Looking For

• Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation roles
• Hands-on experience building automated customer journeys and multi-step campaigns
• Strong understanding of segmentation, personalization, triggers, and lifecycle marketing strategy
• Experience managing CRM across multiple markets and languages, including localization and translation coordination
• Deep knowledge of email deliverability best practices and campaign quality assurance
• Experience with marketing automation platforms such as Mailgun, Braze, Klaviyo, or similar tools
• Strong analytical and data-driven mindset with ability to measure and optimize campaign performance
• SQL knowledge is a strong advantage for working with customer data and building segments
• Excellent attention to detail with ability to manage multiple campaigns simultaneously across markets
• Experience in fintech, FX, trading, iGaming, or another regulated B2C environment is highly desirable
• Comfortable working independently in a fully remote environment with minimal oversight
• Experience with high-volume B2C customer journeys, first-time deposit/conversion funnels, retention programs, and reactivation campaigns will be particularly valuable

How We Work With You

Our talent team at Get A Job.ai partners with leading organizations to connect them with exceptional marketing professionals. When you apply through our platform, a dedicated recruiter will review your background and conduct an initial screening. Qualified candidates will then be submitted directly to our client for consideration.

The hiring process includes an HR interview to assess experience and fit, a technical interview with senior marketing leadership to evaluate CRM expertise and strategic thinking, and a final executive interview where required. Please apply exclusively through Get A Job.ai and do not contact the client directly.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure fair consideration throughout our recruitment process.