Creative Strategist (Paid Social / Performance Creative)

About This Opportunity

Our talent team at Get A Job.ai is representing a confidential performance marketing organization serving clients in home improvement and local services. We're seeking a Creative Strategist to join their fully remote team and build systematic, data-driven creative frameworks that improve paid social performance across multiple accounts.

This role bridges performance analytics and creative production. You'll diagnose why ads succeed or fail, design structured testing frameworks, and translate insights into actionable briefs for production teams. You won't manage campaigns, edit videos, or run client calls—your focus is building a repeatable creative system that continuously improves cost per lead, creative performance, and account stability.

This is ideal for a strategist who enjoys combining analytics, consumer psychology, and structured experimentation to drive measurable results.

Responsibilities

• Analyze performance across multiple paid social campaigns for home improvement accounts
• Diagnose creative performance issues using metrics including hook rate, CTR, thumb stop rate, watch time, frequency, and CPL trends
• Identify psychological drivers behind winning creatives such as transformation, safety, status, and esteem
• Design structured creative testing frameworks including hook testing, angle testing, and CTA testing
• Develop new creative angles and messaging based on market sophistication and audience awareness stages
• Write detailed creative briefs for videographers and editors with production clarity
• Analyze test results and iterate creative direction based on performance evidence
• Identify patterns and winning strategies across multiple client accounts and industries
• Document insights and maintain a shared creative knowledge system
• Collaborate closely with media buyers and production teams to improve overall account performance

What We're Looking For

Must Have:

• Proven experience improving paid social performance through creative strategy, not just media buying or copywriting
• Strong ability to analyze Meta Ads performance at the creative level (CTR, hook rate, watch time, frequency, CPL trends)
• Experience building structured creative testing frameworks rather than relying on ad-hoc idea generation
• Ability to clearly diagnose why ads succeed or fail using data insights
• Experience writing detailed creative briefs for video production teams
• Strong understanding of consumer psychology and emotional buying drivers
• Ability to identify patterns across multiple accounts and industries, not just single campaigns
• Clear, structured communication skills with the ability to translate insights into actionable creative direction
• Strong ownership mentality with accountability for performance outcomes

Nice to Have:

• Experience working in a performance-focused paid social agency environment
• Background in high-ticket or local service industries (home improvement, solar, roofing, property, etc.)
• Experience managing high-volume creative testing environments with frequent launches
• Understanding of market sophistication and awareness stages
• Experience identifying and developing unique mechanisms or differentiated offers
• Familiarity with first-party data environments and creative-led targeting strategies
• Experience documenting insights and building internal knowledge systems using tools like Notion
• Comfort using AI tools such as ChatGPT or Claude to accelerate research and ideation

How We Work With You

When you apply through Get A Job.ai, our recruiting team will screen your background and match you with this opportunity. If there's mutual interest, we'll submit your profile to our client for consideration. Please do not contact the client directly—all communication flows through our team to ensure a smooth process.

This is a full-time independent contractor position based in South Africa, fully remote.

Pay

Compensation details will be discussed during the screening process based on experience and client budget.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices and welcomes applications from all qualified candidates regardless of background.