Associate Director, Planning, UK

About This Opportunity

We are representing a leading global media and marketing organization in their search for an Associate Director, Planning to join their London team. Our client operates at the forefront of data-driven media strategy, working with world-class brands to deliver creative campaigns at scale.

This is a highly strategic role requiring deep analytical thinking, commercial acumen, and innovative problem-solving. You'll work in a collaborative environment with forward-thinking clients who are genuinely enthusiastic about pushing boundaries and delivering market-leading work.

Responsibilities

• Build and target audiences in addressable and non-addressable media, validating media approaches to ensure defined audiences can be reached at required scale
• Design strategies outlining how and where to connect with defined audiences, especially hard-to-reach or low media engagement segments, for both brand and performance campaigns
• Connect data from multiple sources—client, media owners, and internal teams—to plan most effectively
• Design the connections ecosystem and media plan, working collaboratively with channel specialists and wider agency teams across paid, owned, and earned perspectives
• Manage day-to-day campaigns and annual planning as key liaison between clients and channel specialists
• Design measurement and testing frameworks to inform, measure, and optimize live campaigns
• Manage and develop junior team members, building their skills and capabilities

What We're Looking For

• Broad understanding of all media channels with confident ability to discuss their role within communications strategy
• Interest in both brand and performance campaigns with some knowledge of ecommerce
• Excellent knowledge of audience research and planning tools (e.g., TGI, Touchpoints); familiarity with alternative sources such as media owner tools is a plus
• Ability to draw clear insights and implications for media, connecting outputs from different insight systems successfully
• Demonstrated passion for media and understanding of what makes great media campaigns, with tangible evidence of planning excellence
• Strong capability to create holistic measurement frameworks relevant to brands, setting KPIs, methods, and necessary tracking for campaign optimization
• Confidence in presenting with passion and conviction, managing senior client relationships, running agency team sessions, and leading client projects
• Collaborative team player who leads by example through presence and contribution
• Excellent attention to detail, accuracy in output, and strong organizational skills to manage workflow for self and junior team members
• Proactive desire to continually improve knowledge and skill set
• Open-minded, flexible approach with a challenger mindset
• Right to work in the UK is required for this role

How We Work With You

When you apply through Get A Job.ai, our talent team will carefully review your application and conduct an initial screening. If there's a strong match, we'll submit your profile to our client for consideration. Throughout the process, we'll be your advocate and guide.

Please note: candidates should apply exclusively through Get A Job.ai and should not contact the client directly.

Location and Work Arrangement

This role is based in London with a hybrid working model, requiring approximately four days per week in the office to foster creativity, collaboration, and connection.

Equal Opportunity

Get A Job.ai is committed to fostering an inclusive recruitment process. We consider all qualified candidates without discrimination and are dedicated to ensuring equal opportunities for all applicants.