Sr. Customer Engagement Marketing Manager (Canada)

About This Opportunity

Our talent team is representing a confidential healthcare technology organization seeking a Senior Customer Engagement Marketing Manager to lead strategic initiatives across customer communities, advocacy programs, and digital engagement channels. This remote role is based in Canada and offers the opportunity to shape how thousands of healthcare providers interact with and derive value from enterprise software platforms.

You'll drive the evolution of customer engagement marketing strategy, working across market segments to build thriving online communities, implement best-practice nurture programs, and transform satisfied customers into active champions and influencers.

Responsibilities

• Develop and execute strategic customer engagement programs including nurture campaigns, online community management, and advocacy initiatives across all market segments
• Collaborate with web developers on platform maintenance, upgrades, feature implementation, and integration roadmaps for customer relationship tools
• Build relationships and influence cross-functional stakeholders to institute engagement and advocacy best practices organization-wide
• Align with brand and demand teams to leverage customer voices in campaigns, amplifying adoption efforts and fostering champions who seed product value
• Partner with enablement teams on campaign activation and evidence-based adoption programs, driving awareness and affinity through email, communities, in-app messaging, and social channels
• Drive active community participation by moderating conversations, mapping customer journeys, curating content governance standards, and promoting engagement rules with product, regulatory, customer success, and support teams
• Innovate strategies to grow community user bases of customer champions and influencers, collaborating cross-functionally to develop editorial calendars supporting product adoption and customer value realization
• Analyze program data to deliver insights, optimize performance against KPIs, demonstrate value, and reduce churn
• Measure and report on business results using applicable technologies and processes, sharing customer feedback with intelligence teams, product marketing, and upstream portfolio teams
• Identify and promote the business value of community engagement and advocacy to cross-functional audiences

What We're Looking For

Required:

• 6+ years B2B marketing experience in SaaS or healthcare technology
• Proven success in online community administration and user group management/moderation
• Demonstrated customer-centric focus with strategic problem-solving abilities
• Ability to prioritize multiple initiatives while maintaining focus on KPIs and success metrics
• Strategic thinking, relationship-building skills, flexibility, and exceptional written and verbal communication
• Highly collaborative spirit with ability to work across functions

Preferred:

• Growth mindset with leadership/coaching skills to guide teams in engagement best practices
• Experience evolving programs to deliver measurable business results
• Track record translating data insights into consumer value and marketing strategy
• Deep understanding of customer and product lifecycle methodology
• Knowledge of healthcare technology solutions and market segments

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team conducts an initial screening to understand your background and match you with the right opportunity. We then submit qualified candidates to our client for consideration. Please do not contact the employer directly—all communication flows through our talent team to ensure a professional, coordinated process.

This is a remote position based in Canada. The role may require occasional travel for in-office events including onboarding, team meetings, and semi-annual gatherings. Hybrid arrangements from the client's offices are preferred but not required.

Pay

Compensation details will be discussed during the screening process and are competitive with market rates for senior marketing leadership roles in healthcare technology.

Equal Employment Opportunity: Get A Job.ai is committed to fostering an inclusive environment. We welcome applications from all qualified candidates regardless of race, religion, national origin, age, sex, sexual orientation, gender identity or expression, marital status, disability, veteran status, or any other basis protected by law. Accommodations are available upon request during the application process.