Marketing Operations Specialist

About This Opportunity

We are representing a fast-growing SaaS organization in the risk intelligence and business continuity space. Our client is seeking a Marketing Operations Specialist to build, execute, and optimize the campaigns that power their marketing engine. This is a fully remote role based in Mexico.

You'll work hands-on in Marketo and Salesforce to launch email and nurture programs, maintain CRM and marketing automation systems, and partner with enrichment and workflow tools to bring automation and consistency to marketing operations. This role suits someone who is equal parts builder and troubleshoot—comfortable in the technical details of a platform, but equally comfortable explaining deliverability issues or tracking gaps to non-technical stakeholders.

Responsibilities

Email & Campaign Execution

• Own the email process end-to-end, working with content, creative, events, lifecycle, customer marketing, product marketing, and demand generation teams to build branded emails with the highest quality and efficacy
• Build, QA, deploy, and optimize email campaigns in Marketo, including segmentation, personalization, A/B testing, deliverability checks, and scheduling
• QA every send using Litmus and established email build standards (link accuracy, UTM parameters, tracking, rendering) before launch
• Build and maintain campaign infrastructure including workflows, templates, and smart campaigns to enable scale and consistency
• Create, maintain, and audit sales email sequences in Outreach
• Serve as project manager driving alignment and approvals with key stakeholders for all email campaigns

Marketing Operations & CRM Support

• Manage ongoing operational tasks across Marketo and Salesforce, including list management, lead routing support, form and workflow maintenance, and data hygiene
• Maintain data quality on form fields (validation rules, required fields, duplicate handling) to protect lead database integrity
• Partner with web and development teams to troubleshoot tracking discrepancies between Marketo and form submission data
• Regularly audit and optimize data flow between Marketo programs and Salesforce campaigns, ensuring campaign member status mapping is accurate
• Maintain naming conventions and folder structures for Marketo programs to support scalable reporting

Webinar & Event Program Support

• Coordinate webinar logistics across teams, including registration setup, reminder and follow-up sequences, platform configuration, and post-event lead handoff
• Build and maintain Marketo programs (webinars, in-person events, virtual conferences) using standardized templates for consistent tracking
• Ensure Salesforce campaigns are set up correctly for accurate funnel tracking and attribution
• Set up and QA registration and confirmation emails, calendar invites, and reminder or follow-up sends for event and webinar programs
• Ensure program success flags and channel and program tagging align with attribution models for accurate reporting

Reporting, Process & Documentation

• Pull and maintain reporting on email and nurture campaign performance (opens, clicks, conversions, pipeline influence), surfacing insights and flagging anomalies
• Use insights to inform A/B testing and continuous optimization of engagement, conversion, and ROI in collaboration with the Lifecycle Marketing Manager
• Build and maintain repeatable processes and documentation so campaigns launch consistently and the team can scale execution without sacrificing quality
• Own end-to-end execution of global campaigns across email, paid search, webinars, events, and account-based marketing
• Coordinate email localization efforts with EMEA reviewers

Automation & Compliance

• Pilot AI-aware patterns and automation within the email workflow, and partner with engineering teams to replace manual steps
• Support enrichment workflows in Clay to improve data quality and routing accuracy
• Understand and monitor compliance and database hygiene tasks including GDPR, opt-in management, unsubscribes, and invalid or suspended records

What We're Looking For

Required Qualifications:

• 2-3 years of experience in marketing operations, campaign management, demand generation, or email marketing, ideally at a B2B technology company
• Hands-on experience with Marketo (required)
• Experience with Salesforce, HubSpot, Zoho, or other CRM platforms to build emails, forms, lists, workflows, smart campaigns, and dynamic content
• Strong attention to detail and a QA mindset—you catch broken links, mis-segmented sends, and tracking gaps before they go live
• Experience with audience segmentation, list hygiene, and email deliverability at scale
• Solid organizational and project management skills, with the ability to juggle multiple campaigns and deadlines
• Ability to work cross-functionally with marketing, sales, product marketing, and event teams on multi-stakeholder programs, often on tight cycles
• Reporting and analytics literacy—comfortable pulling campaign metrics and translating them into clear, actionable summaries
• Self-starter who can own recurring operational work independently and reliably from start to finish
• Ability to work in a fast-paced, challenging environment
• Exceptional English communication skills (oral and written)
• Must currently reside in Mexico and have the legal right to work in Mexico without sponsorship now and in the future

Nice to Have:

• Familiarity with enrichment, data, or account-based marketing tooling (such as Clay) and analytics tools
• HTML/CSS skills for troubleshooting email
• Experience supporting a high-volume and fast-paced marketing team
• An affinity for learning complex, highly technical products and strong technical aptitude
• Familiarity with GDPR and email compliance requirements
• Experience with LLMs and a point of view on how AI can up-level day-to-day operational work

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and arrange an initial screening call. We'll discuss your background, career goals, and what you're looking for in your next role. If there's a strong fit, we'll submit your candidacy to our client for consideration. Please do not contact the employer directly—all communication should go through Get A Job.ai to ensure the best candidate experience.

Pay

Compensation details will be discussed during the screening process and are competitive with the market for this role and location.

Get A Job.ai is an equal opportunity recruiter. We welcome applicants of all backgrounds and are committed to creating an inclusive recruitment process.