Werkstudent (m/w/d) MarTech, Data & Analytics

About This Opportunity

We are representing a confidential marketing technology organization in Berlin seeking a working student to support their MarTech, Data & Analytics operations. This role offers hands-on experience with marketing measurement, dashboard development, and emerging AI-powered automation in a collaborative team environment.

As part of our client's marketing team, you'll help make marketing performance visible and actionable through data management, reporting infrastructure, and systematic analysis. This position provides genuine responsibility and direct impact on marketing decisions.

Responsibilities

Reporting & Dashboards

• Support building and maintaining marketing dashboards with channel-specific KPIs using analytics platforms
• Ensure campaigns follow consistent UTM tagging conventions and document definitions
• Prepare monthly marketing metrics, verify data completeness and plausibility
• Identify data gaps and anomalies, coordinating resolution with stakeholders

Analysis & Optimization

• Serve as analytical contact for channel performance, deriving concrete optimizations with the team
• Monitor UTM tagging consistency, document changes, assumptions, and results
• Prepare insights for team consumption and create brief guides for recurring reports
• Track visibility in AI-powered search results, documenting queries and changes to inform content strategy

MarTech & Automation

• Support development of the marketing technology stack through structured documentation, requirements validation, and testing
• Assist with marketing data integration to CRM in close coordination with sales and compliance teams
• Maintain tracking and remarketing quality assurance within approved frameworks, documenting measurement points and reporting discrepancies
• Help design, test, and document initial AI-supported automations for recurring marketing workflows under supervision with defined approval processes

What We're Looking For

Education & Experience

• Currently enrolled in Business Informatics, Computer Science, Data Science, Business Administration with digital/data focus, Marketing Management with analytics focus, or comparable program
• Practical experience from internships, academic projects, student initiatives, or volunteer work is beneficial but not required
• Genuine interest in how data, technology, and marketing intersect

Technical Skills

• Ideally familiar with analytics platforms (e.g., Google Analytics 4), data preparation in spreadsheets, AI tools, or CRM systems
• Basic SQL knowledge is a plus but not mandatory
• Confident with standard Microsoft Office applications

Language & Work Style

• Excellent German language skills, written and spoken (minimum C1 level)
• Structured, careful, and independent working approach
• Enthusiasm for learning MarTech, new tools, and AI-supported workflows
• Strong communication skills and comfort collaborating with diverse internal and external contacts

Location

• Berlin-based position with on-site collaboration at a centrally-located office

How We Work With You

Get A Job.ai connects exceptional talent with opportunities at leading organizations. When you apply through our platform, our recruiting team will review your background and conduct an initial screening conversation. If there's strong alignment, we'll submit your profile to our client for consideration. Please do not contact the employer directly—all communication flows through Get A Job.ai to ensure a professional, organized process.

Pay

Pay via Get A Job.ai: €18.50 per hour

Get A Job.ai is an equal opportunity recruiter. We welcome applications from candidates of all backgrounds and are committed to fostering inclusive hiring processes.