User Acquisition Manager, PLG

About This Opportunity

We are representing a confidential SaaS client in their search for a User Acquisition Manager focused on product-led growth. Our client operates a mobile-first platform serving professionals in design and field operations. This is a fully remote position based in the United States.

In this role, you'll own the user acquisition strategy for a self-serve product funnel that drives significant company revenue. You'll manage paid channels and App Store Optimization to bring qualified users into the product efficiently and at scale, working closely with cross-functional teams to optimize the entire acquisition engine.

Responsibilities

• Develop and execute user acquisition strategy for the product-led growth motion, identifying opportunities across paid and organic channels to increase qualified self-serve signups and installs
• Own and optimize paid search, social, display, affiliate, and other acquisition channels focused on self-serve users
• Lead App Store Optimization across iOS, Android, and Windows platforms, including keyword strategy, listing optimization, creative testing, and regional optimization
• Manage acquisition budget allocation across channels to balance growth, volume, and customer acquisition cost efficiency
• Build structured testing roadmaps across channels, audiences, creative, landing pages, and bidding strategies
• Analyze acquisition sources and downstream product behavior to identify which channels and campaigns produce the highest-quality users
• Partner with Product, Marketing, and Analytics teams to align acquisition strategy with broader funnel goals
• Establish and monitor key acquisition metrics including CPI, CPA, CAC, signup volume, channel efficiency, and store listing conversion
• Stay current on emerging channels, platform changes, and competitive activity relevant to product-led SaaS

What We're Looking For

Required:

• 4–6+ years in user acquisition, growth marketing, or performance marketing, ideally in B2B SaaS or mobile apps with self-serve/product-led motion
• Hands-on experience managing paid acquisition campaigns across search, social, display, and/or affiliate channels
• Hands-on ASO experience across app store platforms (iOS, Android, and/or Windows), including keyword optimization and regional/international strategy
• Familiarity with paid bidding platforms such as Google Ads, Apple Search Ads, Meta Ads Manager
• Experience with ASO/monitoring tools like Sensor Tower, AppTweak, or Storemaven
• Working knowledge of product analytics tools (Mixpanel, Amplitude) to evaluate downstream quality of acquired users
• Comfort with SQL and CAC/funnel-efficiency analysis

Preferred:

• Experience acquiring users across multiple platforms including iOS, Android, Windows, and Web
• Background in B2B SaaS, vertical SaaS, mobile applications, or field-service technology
• Experience in PLG organizations where product usage and self-serve conversion drive growth
• Familiarity with HubSpot, GA4, ChartMogul, Ahrefs, ASOlytics, and Mixpanel

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your qualifications and conduct an initial screen. If there's a strong match, we'll submit your profile to our client for consideration. Please do not contact the client directly—all communication and interview coordination will flow through our talent team to ensure the best experience for everyone involved.

Benefits

Our client offers a comprehensive benefits package including:

• Fully remote work environment
• Unlimited PTO
• Medical, dental, and vision insurance
• 401(k) match
• $75 monthly wellness stipend

Pay

Compensation details will be discussed during the interview process based on experience and qualifications.

Equal Employment Opportunity: Get A Job.ai is committed to fostering an inclusive environment. We do not discriminate based on gender, race, ethnicity, orientation, creed, or other protected traits. We welcome candidates from diverse backgrounds and perspectives.