Senior Online Marketing Manager – Fokus Media und Performance (m/w/d)

About This Opportunity

Our talent team is representing a confidential digital agency in Dresden that delivers strategic marketing solutions for diverse clients across multiple industries. We are seeking a Senior Online Marketing Manager with deep expertise in media planning and performance campaign management to join their cross-functional team.

This role offers a hybrid work model with the flexibility to work remotely three days per week, alongside opportunities to collaborate on high-impact campaigns for established brands.

Responsibilities

• Plan, build, and optimize digital campaigns across Google Ads (Search, Shopping/Performance Max, Demand Gen, YouTube), Meta Ads, and additional platforms including LinkedIn, Microsoft Ads, or TikTok depending on client budgets
• Own tracking and conversion measurement implementation, build meaningful reports that answer strategic questions, and translate data into actionable recommendations for campaign optimization
• Manage media budgets across multiple channels, monitor pacing and forecasting, and provide clear rationale for budget allocation decisions
• Serve as a strategic partner to clients during annual planning, budget discussions, and campaign performance reviews
• Develop cross-channel media plans that may extend beyond digital to include out-of-home, print, audio, or video, justifying which channels support campaign objectives
• Request proposals, evaluate media offers, and negotiate terms with publishers and media houses
• Provide technical leadership within the team and make performance marketing insights accessible to strategy and creative colleagues

What We're Looking For

• Several years of hands-on experience managing digital campaigns, with independent proficiency in Google Ads and Meta Ads from account setup through bidding strategies to troubleshooting
• Working knowledge of GA4 and Google Tag Manager as practical tools—you can review tracking implementations, diagnose issues, and communicate effectively with developers
• Demonstrated experience managing media budgets with the ability to justify allocation decisions across channels
• Cross-channel thinking: previous involvement in media planning that extends beyond digital, with understanding of reach mechanics across different advertising formats
• Strong analytical skills with Excel proficiency at pivot table level and comfort working with analytics and reporting platforms
• Ability to lead client meetings independently and explain complex concepts clearly
• Fluent German for business negotiations; working proficiency in English
• Degree in Marketing, Business Administration, Communications, or Media Economics—or equivalent practical experience that demonstrates the same competencies

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team conducts an initial screening to understand your background and career goals. Qualified candidates are then submitted to our client for consideration. Please do not contact the client directly—all communication flows through our team to ensure a professional and coordinated process.

Pay

Compensation details will be discussed during the screening process based on your experience level and qualifications.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure equitable access to career opportunities.