Senior Manager, Healthcare & Ecosystem Partner Marketing

About This Opportunity

We are representing a confidential digital health organization in their search for a Senior Manager, Healthcare & Ecosystem Partner Marketing. This is a remote role based in the United States.

Our client is seeking a strategic, commercially minded marketing leader to build and own healthcare and ecosystem partner marketing strategy. This role sits at the intersection of healthcare commercial operations, partnerships, brand, and product marketing—driving go-to-market execution that turns partnerships into measurable reach, adoption, and commercial impact.

This is a highly visible position ideal for someone who thrives in ambiguity, brings strong business judgment in regulated categories, and can operate as a strategic connector across teams, partners, and functions.

Responsibilities

• Healthcare Partnership Go-To-Market: Own go-to-market execution for third-party clinical and care integrations. Translate product positioning into channel plans that drive discovery, enrollment, and sustained usage across owned and partner channels. Build scalable launch motions as the partner roster grows.
• Ecosystem Partner Marketing: Drive partner-side campaigns that increase awareness and adoption across ecosystem partnerships. Own co-branded campaigns, industry moments, partner channel activation, and joint audience reach. Focus on specific adoption behaviors—lab result uploads, diagnostic purchases, integration activation—through partner audiences.
• Tier 1 Strategic Partner Co-Marketing: Own co-marketing and adoption strategy for the largest direct-to-consumer healthcare partners. Lead integrated co-marketing programs in partnership with Brand, Lifecycle/CRM, Product Marketing, and Partnerships teams. Act as primary marketing partner for Tier 1 accounts.
• Launch Amplification & Channel Activation: Partner with Product Marketing and Integrated Marketing to amplify healthcare product and partner launches. Translate product narratives into partner and channel plans that drive reach and conversion. Own the partner-facing narrative while Product Marketing owns consumer-facing positioning.
• Cross-Functional Leadership: Collaborate with Product Marketing, Commercial Marketing, Brand, Lifecycle/CRM, Partnerships, Commercial, Clinical, Legal, and Regulatory teams. Navigate healthcare marketing review and approval processes efficiently, building claims and messaging that meet clinical and regulatory standards.
• Measurement, KPIs & Scale: Define and own adoption-oriented KPIs for partner campaigns—reach, enrollment, activation, retention, and revenue impact. Establish measurement frameworks across partner types and maturity levels. Build scalable playbooks for repeatable success.

What We're Looking For

Required qualifications:

• 7+ years of experience in partner marketing, portfolio or product marketing, ecosystem marketing, or commercial marketing in high-growth B2B, B2B2C, or consumer health companies
• Direct experience marketing in or with healthcare environments—digital health, pharma, payer, provider, or health systems
• Proven experience building and owning portfolio-level GTM strategy across multiple products or offerings
• Demonstrated success driving co-marketing with large, strategic partners, including executive-level partner relationships
• Experience designing partner marketing programs that scale beyond one-off activations
• Strong experience defining success metrics and KPI structures for partner and portfolio marketing
• Working knowledge of healthcare marketing compliance, claims substantiation, and legal/regulatory review processes
• Experience working closely with commercial, partnerships, and clinical teams
• Strong executive presence and stakeholder management skills
• Comfortable with travel (20-25%) for partner meetings, industry moments, and key launches

Ideal candidate attributes:

• Strategic, commercially oriented marketer with deep experience in healthcare, digital health, pharma, or payer environments
• Strong understanding of healthcare ecosystem dynamics—how providers, payers, pharma, employers, and digital health platforms buy, partner, and go to market
• Fluent in the constraints of regulated marketing and able to move quickly within them
• Comfortable prioritizing and making strategic decisions in ambiguous, fast-moving environments
• Experienced working through influence rather than direct ownership
• Confident partnering with Product Marketing and Integrated Marketing teams without duplicating ownership
• Strong business acumen with a clear point of view on what drives impact across different partner types
• Data-informed and fluent in building KPI frameworks that reflect both program-level consistency and partner-level nuance
• Clear, confident communicator with senior stakeholders and external partners

Note: Candidates residing in Alaska, Delaware, Iowa, Mississippi, Nebraska, South Dakota, West Virginia, and Wisconsin cannot be considered for this position.

How We Work With You

When you apply through Get A Job.ai, our talent team will review your background and schedule an initial screening call to discuss your experience, career goals, and fit for this role. If there's a strong match, we will submit your profile to our client for consideration. Throughout the process, we serve as your advocate and main point of contact.

Please do not contact the client directly. All communication and interview coordination will be managed through Get A Job.ai to ensure a smooth and professional process.

Pay

Compensation details will be discussed during the screening process and are dependent on experience, qualifications, and geographic location.

Equal Employment Opportunity: Get A Job.ai is committed to creating an inclusive environment for all candidates. We consider applicants without regard to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition, disability, national origin, protected family care or medical leave status, race, religion, sexual orientation, military or veteran status, or any other characteristic protected by law.