Senior CRM Strategist

About This Opportunity

We are representing a leading global creative agency in their search for a Senior CRM Strategist to join their London team. Our client operates at the intersection of brand experience, customer experience, and commerce, working with major automotive brands and other high-profile clients.

This is a hybrid role based in Central London (Sea Containers, SE1), offering the opportunity to shape CRM strategy across the entire connected customer journey for one of the world's leading automotive brands.

Responsibilities

• Own strategic direction across projects from brief through to creative development, client sell-in, and effectiveness measurement
• Transform business, customer, cultural, and behavioural data into clear, actionable insights
• Write compelling strategic and creative briefs across CRM, digital, social, and dealership assets
• Drive CRM communications strategy across the end-to-end customer journey including automated/triggered reminders, seasonal campaigns, and ad-hoc messaging
• Collaborate closely with Client Services, Creative, Data, and Media partners to develop connected solutions
• Build trusted client relationships and become a confident strategic partner
• Present and sell strategic thinking clearly to clients and stakeholders at all levels
• Use data, research, and customer understanding to inform strategic recommendations
• Ensure strategic thinking aligns with commercial objectives and desired outcomes
• Challenge briefs constructively to improve work quality
• Contribute to pitches, thought leadership, and new business opportunities
• Support and develop junior strategy team members
• Stay current with culture, technology, customer behaviour, and industry trends

What We're Looking For

Essential Experience:

• Proven experience as a CRM Strategist within an agency environment
• Connected customer journey strategic experience spanning brand consideration, lead generation, and post-purchase CRM/retention
• Experience developing strategy from brief through to creative development, delivery, and performance evaluation
• Strong understanding of customer behaviour, journey mapping, CRM/lifecycle communications, and digital ecosystems
• Confidence presenting strategic thinking and recommendations to clients
• Ability to interpret data and research and transform it into meaningful insight

Desirable Experience:

• Automotive sector experience (strong advantage)
• Contribution to pitches and/or proactive strategic projects
• Experience supporting or mentoring junior team members

Personal Qualities:

• Strategically strong with ability to identify core issues and develop clear points of view
• Commercially minded with understanding of how strategy connects to business objectives and performance
• Confident but collaborative, comfortable leading conversations while remaining adaptable
• Strong communicator able to simplify complex thinking
• Genuinely curious about customer motivations and behaviours
• Low ego, focused on finding the right answer rather than taking credit
• Adaptable across different brief types from high-level frameworks to detailed CRM journeys
• Culturally and technologically curious, staying ahead of emerging trends including AI, LLMs, and GEO
• Team player who understands the value of cross-disciplinary collaboration

How We Work With You

Our talent team at Get A Job.ai partners with leading agencies to connect exceptional strategists with career-defining opportunities. When you apply through our platform:

• A dedicated recruiter will review your application and conduct an initial screening conversation
• We'll discuss your experience, career goals, and fit for this specific role
• If there's strong alignment, we'll submit your profile to our client with our recommendation
• We'll guide you through each stage of the interview process and provide feedback throughout
• Please do not contact the client directly, as all applications must come through Get A Job.ai

Pay

Competitive salary package commensurate with experience, plus hybrid working arrangements and comprehensive benefits. Specific compensation details will be discussed during the screening process.

Equal Opportunity: Get A Job.ai is committed to equality of opportunity for all candidates. We encourage applications from individuals of all backgrounds and circumstances.