Senior CRM Manager (m/w/d)

Responsibilities

We are representing a confidential e-commerce organization seeking a Senior CRM Manager to own their complete Klaviyo ecosystem. You will manage the entire customer journey from welcome emails through winback flows, ensuring both subscription and one-time purchase customers receive the right message at the right time.

You'll be responsible for the full campaign calendar in Klaviyo, from planning to deployment, while continuously developing flow journeys. A key focus is subscription customer retention: you'll identify churn risks early and win customers back through targeted retention and subscription flows. You'll leverage sophisticated segmentation and AI-supported workflows to make communication more relevant and execution faster.

• Campaign Management: Own all campaigns for DE/AT and CH markets, from briefing through copy, segment selection, send timing, and A/B testing. Current focus is email, with plans to expand to push, in-app, print, and potentially WhatsApp.
• Flows and Automation: Build, localize, and continuously optimize core flows including Welcome, Abandoned Cart, Browse Abandonment, and Winback. Maintain and expand retention and loyalty flows such as Next Purchase Activation, Reactivation, Loyalty, Wishlist, and Reviews.
• Segmentation and Targeting: Develop segment logic in Klaviyo covering lifecycle phases, subscription vs. one-time purchase, sales and reminder audiences, and high-LTV customers.
• Launches and Sales: Execute teaser, launch, and reminder sequences for new products and promotions across all markets.
• Reporting and Optimization: Monitor performance of campaigns, flows, and subscription KPIs, translating insights into concrete next steps.

What We're Looking For

• Experience: Minimum 5 years in CRM or email marketing, with demonstrable hands-on Klaviyo experience.
• Subscription Expertise: Proven experience with subscription models, churn prevention, and customer winback strategies. Familiarity with Loop or comparable subscription tools is ideal.
• Flow and Campaign Knowledge: Track record building automation flows with strong understanding of segmentation and lifecycle marketing integration.
• Copywriting: Ability to write compelling, brand-appropriate copy in German and confidently localize for Swiss German markets.
• Data-Driven: You independently analyze campaign and flow reports and derive actionable next steps.
• Digital and Hands-On: Open to AI tools and new workflows; you prefer testing over prolonged discussion.
• Organization: You maintain oversight across multiple markets and customer logic systems (subscription and one-time purchase) while working in a structured manner.
• Communication: Excellent written and spoken German and English.

How We Work With You

When you apply through Get A Job.ai, our talent team will conduct an initial screening to understand your background and CRM expertise. If there's a strong match, we'll submit your profile to our client for consideration. Please apply exclusively through our platform and do not contact the client directly, as this ensures a coordinated and professional process.

The role is fully remote within Germany, with 28 days annual leave and Apple hardware provided. Our client also offers wellness benefits.

Pay

Compensation details will be discussed during the screening process based on your experience and expectations.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from all qualified candidates regardless of background, identity, or circumstance.