Senior Consultant Digital Analytics (m/w/d), Düsseldorf

Responsibilities

We are representing a confidential digital consulting organization in their search for a Senior Consultant Digital Analytics to join their team in Düsseldorf. In this role, you will take ownership of measurement frameworks that serve as the foundation for strategic business decisions, particularly within complex B2B environments where buying journeys span multiple months and stakeholders.

Your core responsibilities include:

• Developing and implementing comprehensive measurement strategies from KPI definition through technical specification, ensuring every metric ties directly to a business decision
• Building and maintaining tracking infrastructures using Google Tag Manager (both client-side and server-side containers), configured for Consent Mode v2 and accounting for real-world constraints like ITP restrictions, consent loss, and ad blockers
• Validating data quality and debugging tracking implementations, identifying setups that produce plausible but incorrect data and advocating for corrections even when challenging established reporting
• Conducting analysis beyond standard interfaces using GA4, BigQuery, SQL, and alternative platforms, delivering concise, actionable insights rather than overwhelming dashboards
• Defining reporting logic including metrics, granularity, and cadence, then collaborating with data teams to build dashboards in Power BI or Looker Studio
• Integrating marketing measurement with CRM systems (Salesforce, HubSpot) to connect digital touchpoints with actual sales outcomes, particularly important in B2B contexts where lead quality trumps volume
• Ensuring privacy-compliant measurement through proper CMP implementation (Usercentrics, Cookiebot, OneTrust), consent signal handling, and data minimization in coordination with client legal teams
• Managing multiple client accounts simultaneously within agreed hour budgets, proactively flagging scope issues
• Translating technical concepts for diverse audiences, from explaining server-side tagging investment rationale to executives to presenting analysis that drives sales team behavior change
• Leveraging AI tools for analysis, querying, and documentation while maintaining critical oversight of AI-generated outputs
• Mentoring colleagues and collaborating across search, performance marketing, MarTech, and data teams while maintaining documentation that survives handoffs

What We're Looking For

Essential qualifications:

• Minimum 4 years of hands-on experience in web analytics and tracking with direct accountability for production implementations; you have inherited and rehabilitated tracking setups built by others
• Deep expertise in Google Tag Manager including both client-side and server-side implementations; you understand why HTTP-only cookies over same-site subdomain endpoints are the crucial element of server-side tagging, not merely the servers themselves
• Practical experience with Consent Mode v2, CMP integration, and modeling limitations; you recognize common misconfigurations and can diagnose them in unfamiliar containers
• Strong command of GA4 including BigQuery export and SQL; you know precisely where the GA4 interface becomes unreliable
• Business acumen to define metrics based on the decisions they support, not just technical feasibility; purely tool-focused candidates will not succeed in this environment
• Understanding of B2B data realities: extended sales cycles, small sample sizes, lead quality prioritization, and CRM as the source of truth
• Resilience working within client constraints such as IT departments requiring six weeks for deployments, limited admin access, and DNS entries requiring formal requests
• Advanced Excel proficiency and ability to work independently after gathering necessary inputs from team members
• Fluent German and professional English communication skills

Valuable additions:

• Experience in Manufacturing, Industrial Goods, Maschinenbau, or Wholesale sectors
• Background in SEO reporting, marketing mix modeling, or dbt

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening conversation to understand your experience and expectations. We will then coordinate your introduction to our client, handling all communication and feedback throughout the interview process. Please do not contact the client directly; all engagement should flow through our recruiting team to ensure the best experience for everyone involved.

Pay

This is a full-time position based in Düsseldorf with flexible remote work options. Our client offers a comprehensive benefits package including open vacation policy with "Above & Beyond" additional days, work-from-anywhere flexibility (including temporary international arrangements), generous flextime, individual professional development budgets, and mobility allowances up to €467 for public transportation.

The source employer indicates compensation between €60,000 and €75,000 gross annual (all-in) depending on skills, scope of responsibility, and experience. Get A Job.ai works on a contingency basis; our fees are paid by the hiring organization and do not reduce your compensation.

Equal Opportunity

Get A Job.ai is committed to equal employment opportunity. We welcome applications from qualified candidates regardless of gender, age, background, origin, religion, sexual orientation, or disability status.