Product Marketing Manager, Growth

About the Role

We are representing a confidential AI-powered SaaS company that is transforming how people build and ship software. This London-based organization is experiencing rapid growth and needs a strategic Product Marketing Manager to own messaging and positioning across their self-serve user journey.

In this role, you'll be the voice behind every touchpoint—from onboarding emails to upgrade prompts—ensuring messaging drives users from signup to activation to expansion. You'll partner closely with Growth Product Management and Lifecycle teams, bringing your messaging expertise to inform their roadmap and campaigns. This isn't about executing briefs; it's about shaping the story we tell at each stage of the customer journey.

Responsibilities

• Own messaging and positioning strategy for the entire self-serve journey, from initial signup through activation and expansion
• Partner with Growth Product Management to translate product roadmap and experimentation priorities into compelling, on-brand messaging
• Collaborate with Lifecycle teams on content for email, in-app surfaces, and push notifications
• Develop messaging frameworks for different user segments (solo founders, indie hackers, small teams) that inform campaigns and product copy
• Write and refine copy for high-impact touchpoints: onboarding flows, activation nudges, upgrade prompts, and in-app messaging
• Analyze experiment and campaign results from a messaging perspective, identifying what worked and why
• Build a shared messaging toolkit including voice, tone, segment positioning, and proof points
• Serve as the messaging thought partner in growth planning discussions

What We're Looking For

• 6+ years of experience in product marketing, lifecycle marketing, or content/messaging roles at a high-tech company
• Direct experience writing messaging and positioning for a product-led growth or self-serve product across the signup-to-paid journey
• A portfolio of customer-facing content and campaigns you can discuss in detail, with measurable outcomes you drove
• Experience partnering with product, growth, or lifecycle teams without owning their roadmap or systems
• Clear, sharp writing skills—able to explain complex features in a subject line or tooltip
• Strong positioning instincts: you know what story will resonate with which segment at which moment
• Ability to build cross-functional trust and alignment without formal authority
• Bias toward shipping and iterating quickly rather than lengthy planning cycles
• Comfort with data and experimentation frameworks (PQLs, activation rate, feature adoption)

Preferred Experience:

• Working alongside lifecycle or CRM tools such as Braze, Iterable, or Customer.io
• Messaging to developer, startup, or solo builder audiences
• Building messaging frameworks or toolkits that scaled across multiple teams

How We Work with You

Our talent team at Get A Job.ai partners with exceptional growth-stage companies to identify marketing leaders who can drive measurable impact. When you apply through our platform, a recruiter will conduct an initial screening to understand your background and messaging approach. If there's a strong match, we'll submit your profile to our client for consideration. Please do not attempt to contact the client directly, as all applications must come through Get A Job.ai to be considered.

Pay

Compensation details will be discussed during the screening process and are competitive for a senior product marketing role in London.

Get A Job.ai is an equal opportunity recruiting firm. We celebrate diversity and are committed to creating an inclusive process for all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.