Marketing Manager

About This Opportunity

We are representing a confidential healthcare technology client in their search for a Marketing Manager to lead regional marketing strategy in Germany. This is a remote position that requires occasional presence in Berlin for hybrid collaboration.

Our client is transforming a traditional healthcare sector through innovative technology solutions. As their Marketing Manager for the German market, you will act as the strategic marketing lead for the region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement.

In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You'll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution.

Responsibilities

• Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within Germany
• Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes
• Serve as the connective tissue between the regional market and central marketing organization, ensuring global initiatives are effectively localized while regional insights shape broader company strategy
• Partner with regional sales and account management teams to develop market-specific enablement materials and highlight local customer proof points
• Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels
• Collaborate with central events teams to plan and execute local marketing events that strengthen brand presence and generate pipeline
• Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development
• Continuously measure program performance and optimize for ROI

What We're Looking For

• 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
• Fluent English and native-level German language skills (required)
• Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
• Experience operating cross-functionally in fast-paced, matrixed organizations
• Ability to balance strategic thinking with hands-on execution
• Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
• Experience supporting or executing local events, field marketing initiatives, or customer activations
• Analytical mindset with experience using performance data to drive optimization and decision-making
• Proven ability to manage multiple priorities and influence outcomes across distributed teams

Bonus qualifications:

• Experience supporting both SMB and Enterprise go-to-market motions
• Background in multi-region or localized marketing strategy
• Experience partnering closely with sales leadership or regional GMs
• Familiarity with direct response, lifecycle, and multi-channel demand generation programs
• Experience in high-growth environments
• Experience in the healthcare industry and/or medical marketing

How We Work with You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we will submit your candidacy to our client for consideration. Please do not attempt to contact the client directly, as all communication should flow through our recruiting team to ensure a smooth process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and provide equal opportunity regardless of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, or protected veteran status.