Marketing Data Analyst

We are representing a confidential marketing agency with operations across global markets. Our talent team is currently recruiting for a Marketing Data Analyst position based in London. This is an excellent opportunity for an analytically driven professional to deliver insight that drives commercial performance across customer experience, marketing effectiveness, and retail investment.

Responsibilities

Marketing & Sales Performance Analytics

• Design, build and maintain a marketing and sales performance dashboard in Looker Studio, underpinned by BigQuery, combining sell-out sales data, market volume and share data, and campaign activity logs
• Define the underlying data model, transform source files and design the reporting layer to support consistent, scalable KPI delivery
• Identify and quantify the impact of retailer investment, including uplift in sales and market share during campaign periods
• Analyse correlations between campaign activity and commercial performance to determine which marketing levers are most effective
• Measure and report on halo effects across products and retailers resulting from promotional and campaign activity
• Define and calculate key performance metrics including uplift, baseline, market share, activity intensity and halo effects
• Work with syndicated market data sources to enrich performance analysis with market volume and share context

Customer Experience & Digital Analytics

• Conduct analysis of the current customer experience, including user behaviour, content and campaign performance and conversion pathways
• Benchmark key customer journeys against competitor websites to identify gaps and opportunities
• Provide regular insight into paid promotions, post-purchase experience and customer satisfaction trends
• Support planning, optimisation and operational management of post-purchase and onboarding experience
• Analyse content utilisation, engagement and drop-off points, and recommend enhancements
• Collaborate with HQ and local teams on onboarding content production and implementation
• Support feature management including evaluation, testing performance and monitoring adoption, with ongoing analysis of content effectiveness and customer experience updates

Reporting, Dashboards & Stakeholder Insight

• Build and maintain dashboards, reports and ad hoc analyses across customer experience, onboarding, e-commerce, retail performance and promotion activity
• Translate data into clear insights that guide decision-making within marketing, CX, digital and commercial teams
• Present findings clearly to stakeholders at all levels, ensuring insight is embedded in planning and operational processes
• Use platforms like GWI to build digital personas and audience profiles that support broader marketing planning

What We're Looking For

Essential:

• Proven experience as a data or insight analyst within digital, e-commerce, retail, marketing or agency environments
• Strong proficiency in Google BigQuery and advanced SQL, including data modelling and reporting layer design
• Hands-on experience building dashboards in Looker Studio, with a clear understanding of how to structure underlying data models for robust, scalable dashboard performance
• Demonstrable experience combining sell-out sales, market share and campaign activity datasets to generate commercial insight
• Ability to define and calculate metrics including uplift, baseline, market share, activity intensity and halo effects
• Strong marketing analytics capability, including campaign effectiveness measurement across paid and promotional channels
• Good understanding of digital customer journeys, content performance metrics and e-commerce KPIs
• Experience with analytics platforms such as Google Analytics GA4, Adobe Analytics or similar
• Excellent communication and storytelling ability — capable of translating complex business questions into dashboard logic and presenting findings clearly to non-technical audiences
• Experience working with multi-market teams and managing stakeholder expectations across business functions
• A passion for data-driven decision-making and an interest in how AI can enhance analytics workflows

Preferred:

• Proficiency in Python (pandas) for data transformation, automation and workflow scripting
• Broader experience with Google Cloud Platform (GCP), including automating data ingestion and transformation workflows
• Experience working in retail, e-commerce or retailer media environments
• Familiarity with GfK or other syndicated market data sources
• Experience with additional BI tools such as Tableau or Power BI

How We Work with You

When you apply through Get A Job.ai, our experienced recruitment team will review your profile and qualifications. If your background aligns with what our client is seeking, we will conduct an initial screening conversation to discuss your experience, career goals, and the role in detail. Once we confirm mutual interest, we will submit your candidacy directly to our client for their consideration.

Please apply exclusively through Get A Job.ai. Do not attempt to contact the client directly, as all applications must be coordinated through our recruitment process to be considered.

Pay

Compensation details will be discussed during the screening process and are competitive within the London market for this level of expertise.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by law.