Marketing Lead (w/m/d) Performance & Brand

About This Opportunity

We are representing a confidential wellness services organization based in Stuttgart that is seeking an experienced Marketing Lead to own their full marketing strategy. This role combines strategic brand development with performance-driven campaign execution, offering the opportunity to shape growth through creative, data-informed marketing across digital channels.

Our client values marketers who think holistically—connecting brand positioning with measurable results. You'll have ownership of the marketing function and direct impact on the company's market presence and customer acquisition.

Responsibilities

• Develop and execute a comprehensive marketing strategy to strengthen brand positioning and drive visitor acquisition
• Design, manage, and continuously optimize digital marketing campaigns across Google Ads, Meta, social media, and other relevant channels
• Analyze marketing and performance metrics, translating insights into concrete optimization actions
• Own brand positioning, audience targeting, and the evolution of marketing communications
• Monitor market, competitor, and industry trends, applying relevant findings to campaign strategy
• Plan, manage, and oversee marketing budgets with accountability for ROI
• Coordinate with internal teams and manage relationships with external agencies, service providers, and partners
• Create cross-channel campaigns that effectively balance brand building with measurable performance outcomes

What We're Looking For

• Several years of professional experience in strategic and operational marketing, ideally with focus on performance marketing, brand marketing, or growth marketing
• Strong expertise in planning and optimizing digital campaigns, particularly in Google Ads and social media advertising
• Excellent analytical capabilities and proven experience with marketing KPIs, reporting tools, and budget management
• Creativity and strong instincts for brand communication, audience engagement, and current marketing trends
• Experience collaborating with agencies, external partners, and internal stakeholders
• Independent, structured, and solution-oriented working style with enthusiasm for driving projects forward
• Strong execution skills and ability to translate strategic concepts into concrete operational initiatives
• Fluency in German required for this Stuttgart-based role

How We Work with You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and motivations. We then present qualified candidates to our client for consideration. Please do not attempt to contact the employer directly, as all communication is managed through our recruitment process to ensure fairness and confidentiality.

Work Environment & Benefits

This is a hybrid position based in Stuttgart with flexible scheduling. Our client offers market-competitive compensation, wellness benefits including WellHub membership, and the opportunity to actively contribute to the company's AI roadmap rather than simply executing predetermined plans.

Pay

Compensation details will be discussed during the screening process based on experience level and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We evaluate all candidates based on qualifications and merit, and we encourage applications from diverse backgrounds and perspectives.