Manager, Integrated Marketing

About This Opportunity

We are representing a confidential gaming organization seeking a Manager, Integrated Marketing to lead Casino marketing initiatives across the Canadian market. This role sits at the center of cross-functional marketing execution, translating strategy into culturally relevant campaigns that drive performance across the full funnel.

Our client operates in a fast-paced, highly competitive environment where data-driven creativity and local market expertise are essential. You'll serve as the central marketing lead for Casino operations in Canada, partnering with acquisition, CRM, social, PR, and creative teams to deliver cohesive go-to-market strategies.

Responsibilities

• Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across multiple internal teams
• Develop integrated marketing strategies tied to key growth and performance metrics
• Translate product and brand positioning into insight-driven, locally relevant campaigns that resonate with Canadian audiences
• Lead full-funnel, cross-channel campaigns in partnership with acquisition, paid media, CRM, social, and public relations teams
• Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior
• Partner with creative teams and agencies to produce compelling campaign assets
• Use data and performance insights to inform decisions, test new ideas, and continuously improve campaign results

What We're Looking For

• At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization
• Strong understanding of the Canadian market, including sports, culture, and consumer behavior
• Proven experience developing and executing integrated, multi-channel marketing campaigns
• Knowledge of content, media, and partnerships beyond traditional performance marketing
• Ability to operate independently in a fast-paced environment while managing multiple priorities
• Strong analytical skills with experience using data to inform marketing decisions
• Excellent cross-functional collaboration and communication skills, with strong storytelling ability

Please note: As a regulated gaming organization, employment may be contingent upon obtaining a gaming license issued by the appropriate regulatory agency. Our client will guide successful candidates through this process.

How We Work With You

Candidates apply through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and match you with the right opportunity. We then submit qualified candidates to our client for consideration. Please do not attempt to contact the client directly, as all communication is managed through our team to ensure a smooth and professional process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Employment Opportunity: Get A Job.ai is committed to fair and equitable recruiting practices. We welcome applications from all qualified candidates regardless of race, color, religion, sex, national origin, age, disability, or any other protected characteristic.