Lifecycle Marketing Manager

About This Opportunity

We are representing a fast-growing consumer privacy and security SaaS company serving both individuals and enterprise clients across the United States. Our client is a leader in their space, with a mission-driven team focused on protecting people's personal information online.

We're searching for a Lifecycle Marketing Manager to own the full customer journey from onboarding through retention, expansion, and winback. This is a strategic, hands-on role at the intersection of marketing and product—perfect for someone who builds lifecycle engines that drive behavioral change, not just emails that land in inboxes.

Responsibilities

• Own and execute lifecycle strategy across all stages: onboarding, activation, retention, expansion, and winback through email, in-app, push, and SMS channels
• Partner with Product and Engineering teams to implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes
• Map the customer journey to identify friction points, design interventions, and communicate value throughout the member experience
• Optimize email deliverability and performance, maintaining sender reputation and ensuring compliance with CAN-SPAM, GDPR, and authentication protocols (SPF, DKIM, DMARC)
• Build advanced segmentation and personalization strategies to deliver the right message to the right user at the right time
• Design and execute upsell programs to drive conversions to annual plans, multi-seat subscriptions, and premium tiers
• Run rigorous A/B tests and lift analyses to continuously improve conversion, engagement, and retention metrics
• Collaborate with Customer Support to proactively reduce ticket volume through smart lifecycle interventions
• Track and report on lifecycle KPIs, building dashboards to monitor performance over time

What We're Looking For

• 6+ years of experience in lifecycle marketing, retention, or product-led growth roles, preferably in consumer SaaS or subscription businesses
• Proven track record working cross-functionally with Product and Engineering to build personalized, product-integrated marketing programs
• Deep expertise in email deliverability best practices, authentication protocols, and compliance requirements
• Hands-on experience with lifecycle marketing platforms such as Braze, Iterable, Customer.io, or similar tools
• Strong analytical skills with experience in segmentation, cohort analysis, experimentation, and SQL (or willingness to become proficient)
• Exceptional communication and project management abilities with a bias for action
• Passion for online privacy, consumer protection, and making the web safer
• Ability to travel occasionally (domestic and international) as needed

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we'll prepare and submit your candidacy directly to our client. Please do not contact the hiring company directly—all communication and coordination will flow through our recruiting team to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed during the screening process and are competitive with market rates for this level of experience in the SaaS sector.

Benefits include: Comprehensive health coverage (medical, vision, dental), 401k, paid parental leave, 20 days PTO, 11 paid holidays, birthday off, work-from-home stipend, cell phone reimbursement, fitness membership reimbursement, childcare reimbursement, and product discounts.

Get A Job.ai is an equal opportunity recruiter. We celebrate diversity and are committed to creating an inclusive environment for all candidates.