- Full Time
- London, UK
Lyst at a glance
SEC filings mentioning "Lyst": 18 — search EDGAR
Lyst
Join Lyst as Brand Marketing - Senior Manager, based in London, UK. This is a full-time role where you'll lead strategic brand marketing initiatives at a global fashion shopping platform serving over 160 million shoppers annually through curated collections from 27,000 leading brands and retailers.
Position Summary
This senior manager position sits at the core of Lyst's brand strategy and market positioning. You'll drive the development and execution of integrated brand marketing campaigns that strengthen Lyst's standing as a trusted destination for fashion discovery. Working within a dynamic, growing organisation, you'll combine strategic vision with hands-on leadership to build brand awareness, shape customer perception, and drive engagement across digital and traditional channels globally.
Key Responsibilities
- Develop and lead comprehensive brand marketing strategies that align with business objectives and market opportunities
- Create and oversee campaign concepts, messaging frameworks, and creative briefs for execution across digital, social, and owned channels
- Manage critical cross-functional partnerships with product, creative, data and commercial teams to ensure consistent brand expression
- Analyse brand performance metrics and market trends; translate insights into actionable strategic recommendations
- Lead and mentor a high-performing brand marketing team
- Shape long-term brand positioning and competitive differentiation in the global fashion retail space
What You Bring
- 5+ years of marketing experience, including proven track record in senior leadership or manager-level roles within brand marketing, product marketing, or similar disciplines
- Strong strategic capability: ability to translate business objectives into clear, compelling brand narratives and marketing campaigns
- Demonstrated leadership and cross-team collaboration skills; comfortable building consensus and alignment across functions
- Experience developing and delivering integrated marketing campaigns with measurable impact
- Analytical mindset with comfort interpreting marketing data and performance metrics to inform decisions
- Deep passion for fashion, retail, and consumer brands
About Lyst
Lyst is a global fashion shopping platform that has transformed how over 160 million shoppers discover and purchase from the world's leading independent retailers and acclaimed brands. Established in London in 2010, Lyst carefully curates selections from 27,000 premium retailers and fashion houses. In 2025, Lyst partnered with Zozo, the operator of Zozotown (Japan's largest fashion e-commerce platform), creating an exciting new phase in the company's evolution as it works to reshape the future of fashion retail.
Applying for This Role
To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
To apply for this job please visit www.adzuna.com.
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Working in London, UK
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London is the capital and largest city of England and the United Kingdom, with a population of 9.1 million people in 2024. Its wider metropolitan area is the largest in Western Europe, with a population of 15.4 million. London stands on the River Thames in southeast England, at the head of a 50-mile (80 km) tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London
England is a country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and more than 100 smaller adjacent islands. England shares a land border with Scotland to the north and another land border with Wales to the west, and is surrounded by the North Sea to the east, the English Channel to the south, the Celtic Sea to the south-west, and
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- Elevation 18m (59 ft)
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