Digital Media Planner (Direct IO – B2B)

About This Opportunity

We're representing a confidential client in need of a Digital Media Planner specializing in Direct IO and B2B partnerships. This role sits within a sophisticated marketing organization serving enterprise clients in the financial software sector. You'll own publisher direct and partner media strategy, working alongside a full account team of strategists, channel leads, analysts, and coordinators.

This is a remote position based in the USA. The role requires someone who thrives on the partner side of media: building relationships with publishers and vendors, running RFPs, negotiating terms, and holding partners accountable to performance standards. You'll manage sizable budgets that shift frequently, so comfort with change and strategic budget allocation is essential.

Responsibilities

• Plan and execute direct partner media for always-on, seasonal, and ad hoc campaigns including RFP processes and partner evaluation against campaign goals
• Manage day-to-day publisher relationships covering plan feedback, creative specifications, tagging requirements, and activation timelines
• Communicate program updates, performance metrics, and strategic recommendations to stakeholders, participating in partner meetings for campaign readouts
• Lead initiatives to improve partner measurement frameworks so direct media can be evaluated alongside programmatic and other self-directed channels
• Contribute to performance reporting and share cross-program learnings on creative, audiences, formats, and publishers for holistic Display and Video insights
• Coordinate with trafficking and operations teams on campaign setup, tracking partnership changes across plans, budgets, and insertion orders
• Manage creative coordination between media partners and internal teams, including quality assurance for launches and timely creative rotation planning
• Proactively identify and recommend new partners, formats, and testing opportunities, including partner incentives and added value opportunities
• Maintain current knowledge of the B2B publisher and partner landscape

What We're Looking For

Required Qualifications:

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in agency or in-house environments
• Proven experience managing vendor and publisher relationships including RFPs, negotiation, and ongoing performance management
• Demonstrated ability developing, optimizing, analyzing, and reporting on paid campaigns across multiple KPIs
• Experience with trafficking programmatic or direct media
• Track record working with analytics teams on detailed program tracking and performance dashboards
• Experience managing substantial budgets with frequent reallocation requirements
• Excellent written, verbal, and interpersonal communication skills with ability to respond quickly to evolving situations
• Strong time management and project management capabilities
• Bachelor's degree in Marketing, Communications, or related field, or equivalent professional experience

Preferred Qualifications:

• Experience planning media for B2B, SaaS, or financial services brands
• Background on large, complex accounts with multiple stakeholders and business units
• Familiarity with B2B partner types including trade publishers, review and comparison sites, newsletters, and sponsored content platforms

How We Work With You

Get A Job.ai represents top talent to leading organizations across the marketing and technology sectors. When you apply through our platform, one of our experienced recruiters will review your background and conduct an initial screening. If there's a strong match, we'll submit your profile to our client and guide you through their interview process.

Please apply exclusively through Get A Job.ai. Do not attempt to contact the client directly, as all candidate communication is managed through our recruiting team to ensure a professional and organized hiring experience.

Pay

The anticipated salary range for this position is $70,000 - $80,000 annually, based on experience, qualifications, and location. The role includes comprehensive benefits and is remote-first with optional office hub access in major metro areas.

Please note: This position is not eligible for immigration sponsorship.

Get A Job.ai is committed to inclusive hiring practices and equal employment opportunity. We welcome applicants from all backgrounds and provide reasonable accommodations to individuals with disabilities throughout the recruiting process. We prohibit discrimination based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family status, disability, age, veteran status, or any other protected characteristic.