CRM Manager – Contract

About This Opportunity

We are representing a confidential telehealth organization in their search for a CRM Manager on a contract basis. Our client operates nationally across the United States and is transforming how personalized healthcare services reach consumers.

This role will own end-to-end CRM and lifecycle marketing campaigns—from strategy and segmentation through creative direction, hands-on campaign build in Iterable, and performance optimization. You'll work to deepen customer relationships and drive retention through sophisticated email and SMS marketing programs.

Responsibilities

• Develop segmentation and channel strategies for CRM campaigns, translating lifecycle and business goals into clear audience definitions
• Write copy and creative briefs for graphic designers, translating campaign strategy into actionable creative direction
• Review and critique creative deliverables against brand and messaging goals, iterating with designers until execution meets standards
• Build and launch email and SMS campaigns and automated journeys hands-on in Iterable, including template setup, audience application, and trigger logic
• Manage the approval process across stakeholders, securing sign-off on copy, creative, and audience definitions
• Own execution quality including rendering checks, personalization tokens, and data feed accuracy
• Track campaign performance metrics (open rate, CTR, conversion rate, revenue per send) and translate results into optimization recommendations
• Concept and architect A/B tests on messaging, creative, and user experience; share results and apply learnings to future campaigns
• Collaborate with Analytics or Engineering to establish dashboards or data feeds
• Represent the Lifecycle Marketing team in cross-functional environments

What We're Looking For

• 5–7 years of experience in CRM or lifecycle marketing, ideally at a direct-to-consumer or subscription business
• Demonstrated ownership spanning strategy, creative direction, and hands-on execution
• Hands-on experience building and deploying campaigns in Iterable (strongly preferred) or comparable ESP such as Klaviyo or Braze
• Experience with segmentation, email/SMS templates, and thorough QA processes
• Proven ability writing creative briefs and copy, plus giving structured, actionable feedback to designers
• Comfort analyzing campaign performance data and applying insights to future campaigns
• Familiarity with A/B testing methodology for messaging, creative, and send strategy
• Bachelor's degree preferred but not required; equivalent hands-on CRM/lifecycle experience will be considered

How We Work With You

When you apply through Get A Job.ai, our talent team will review your background and conduct an initial screening conversation. If there's a strong match, we will submit your profile to our client for consideration. Please do not contact the hiring company directly—all communication and interview coordination will flow through our recruiting team to ensure the best experience for you.

Pay

Compensation details will be discussed during the screening process based on experience and the client's budget for this contract role.

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