Director, Programmatic and Social

Director, Programmatic and Social – London

We are representing a confidential media organization that is seeking a Director of Programmatic and Social to lead campaign excellence for a major entertainment client. This is a hands-on leadership role managing teams across London and Poland, driving best-in-class programmatic display and paid social activation.

Responsibilities

Campaign Management

• Oversee best-in-class campaign activation across programmatic and paid social channels, ensuring the highest quality output and performance standards
• Manage and develop a team of programmatic and social specialists based in Poland
• Identify data, technology, tools, and media sources to power performance; negotiate and manage partner relationships
• Establish processes, templates, and optimization approaches for campaign management and reporting
• Serve as escalation point for activation issues and resolve conflicts between best practice and client requirements
• Own tracking and technical elements of campaign delivery, including mobile campaigns and MMPs
• Ensure flawless activation and manage top-line QA processes

Client and Partner Management

• Lead client interactions and relationship success, focusing on strategic relationship development and team operations
• Agree and set business objectives for each campaign; review performance against these objectives
• Create and design programmatic strategy for client portfolio, ensuring alignment with client objectives, KPIs, and industry context
• Drive revenue growth through identifying new optimization opportunities, services, or products
• Develop strong relationships with media owners and service providers to guide team understanding of the ecosystem
• Drive understanding of relevant products and solutions developed within the broader organization

People Management

• Line management of 2 Digital Account Managers and 1 Account Executive
• Manage, motivate, and train individuals in line with business requirements and development needs
• Ensure individual workloads are managed and prioritized according to client needs and SLAs
• Identify training requirements and create formal 12-month delivery plans
• Be responsible for team development, 360 reviews, and objectives tied to your own performance goals
• Highlight great teamwork and client initiatives; demonstrate programmatic best practice examples

Operational Excellence

• Use appropriate tools to drive accountability in programmatic buying, operational efficiencies, and actionable insights
• Ensure financial accuracy, integrating planning and buying processes, and reconciliation of spends including client terms and programmatic fees
• Maintain standards and processes throughout the end-to-end campaign lifecycle
• Develop productive relationships with key internal departments and facilitate introductions for new revenue opportunities
• Understand and promote the function and value of other departments within the agency and partner organizations

What We're Looking For

Essential Skills and Experience

• Passionate about programmatic and paid social activation with proven experience in multi-channel campaign management
• Experience developing and leading client relationships at a senior level
• Exceptional people management skills, including support and development of junior team members
• Confidence in core trading platforms, particularly DV360, TTD, and Amazon
• Understanding of how programmatic integrates with other digital and offline channels
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same
• Ability to develop and execute comprehensive testing roadmaps in programmatic space – audience, media, creative
• Experience working on mobile-focused campaigns including tracking via an MMP
• Strong understanding of paid social platforms, techniques, and optimization mechanisms
• Strategic understanding of how performance media drives business growth
• Ability to set appropriate performance-centric KPIs and evaluate activity against these metrics
• Working knowledge of key tracking solutions
• Proven people management and leadership qualities
• Ability to manage upwards as well as downwards
• Initiative and resourcefulness
• Excellent organizational and communication skills

Desirable

• Experience setting up a programmatic buying unit
• Hands-on experience planning, buying, and optimizing across all channels
• Qualifications in maths, data, or media
• Professional digital media/advertising qualifications

Location Requirements

• This is a UK-based role requiring the right to work in the United Kingdom
• Hybrid working model with teams in the office approximately four days per week

How We Work with You

When you apply through Get A Job.ai, our talent team will review your background and experience. If there's a strong match, we'll schedule a screening call to discuss the role in detail and understand your career goals. We'll then prepare and submit your profile to our client for consideration. Throughout the interview process with the client, we'll provide guidance and support.

Important: Please apply only through Get A Job.ai. Do not contact the client directly, as we are managing this search exclusively.

Pay

Compensation details will be discussed during the screening process and are competitive for this senior level position in London.

Equal Opportunity

Get A Job.ai is an equal opportunity recruiter. We consider all qualified candidates regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.