Senior Consultant Digital Analytics (m/w/d), Düsseldorf

Responsibilities

We are representing a confidential digital consultancy seeking a Senior Consultant for Digital Analytics in Düsseldorf. In this role, you will tackle the reality of modern measurement in B2B environments where consent rates, tracking prevention, and ad blockers have fundamentally changed what can be measured. Your mission is to build analytics infrastructure that supports real business decisions while being transparent about its limitations.

You will own measurement strategy from KPI definition through technical implementation. This means defining what gets measured, why it matters, and which business decisions depend on that data. You'll build tracking setups in Google Tag Manager including server-side containers, properly configured for Consent Mode v2 and the realities of tracking prevention. While cloud infrastructure and data pipelines come from technical teams, the measurement logic is yours to define and defend.

Data quality is your responsibility. You'll validate, debug, and document implementations, recognizing when a setup produces plausible but incorrect numbers. You'll work beyond GA4's interface using BigQuery, SQL, and other analytics platforms to deliver three defensible insights instead of thirty charts, including honest assessment of measurement uncertainty.

You'll define reporting logic, metrics, granularity, and cadence, then specify dashboards built collaboratively with the BI team. In B2B contexts, you'll connect marketing data to CRM systems like Salesforce and HubSpot, importing offline conversions and linking marketing activities to actual sales outcomes. This is where B2B analytics becomes genuinely valuable.

Privacy-compliant measurement is non-negotiable. You'll implement consent management platform setups, handle consent signals, and ensure data minimization in coordination with client legal teams. You'll manage multiple client accounts within agreed budgets, flagging scope issues early. Your explanations make server-side tagging understandable to executives and your analyses actionable for sales leadership.

You'll use AI tools for analysis, queries, and documentation while knowing exactly where outputs require expert review. You'll coach colleagues, collaborate across search, performance, and data teams, and document implementations that survive handoffs.

What We're Looking For

Required qualifications:

• Minimum 4 years in web analytics and tracking with direct responsibility for production implementations; experience inheriting and remediating broken setups
• Deep Google Tag Manager expertise covering both client-side and server-side implementations; understanding why HTTP-only cookies over same-site subdomain endpoints matter more than the servers themselves
• Practical consent implementation experience with Consent Mode v2, CMP integration, and modeling limitations; ability to identify common misconfigurations in unfamiliar containers
• Strong GA4 skills extending to BigQuery export and SQL; awareness of where the GA4 interface becomes unreliable
• Business-grounded metric definition—you can articulate what decision a metric supports before measuring it
• Experience with B2B data realities: long sales cycles, small sample sizes, lead quality over volume, CRM as source of truth; background in manufacturing, industrial goods, or wholesale is advantageous
• Resilience working with client IT environments that have limited access, slow deployment cycles, and complex approval processes
• Excellent Excel skills; ability to gather needed input from teams and then work independently
• Fluent German and professional English communication skills

Beneficial experience:

• SEO reporting, marketing mix modeling, or dbt
• Matomo or similar analytics platforms
• Usercentrics, Cookiebot, OneTrust implementations

How We Work With You

When you find this position compelling, you apply directly through Get A Job.ai. Our recruiting team conducts an initial screening to understand your background and ensure alignment with the role requirements. Once we confirm you're a strong match, we submit your profile to our client for their consideration. Throughout the process, we serve as your advocate and main point of contact.

Please do not attempt to contact the client organization directly. All communication regarding this opportunity should go through Get A Job.ai to ensure a professional, coordinated process that respects both your candidacy and our client relationship.

Pay

This is a full-time senior-level consulting position based in Düsseldorf with flexible remote work options. The role offers work-from-anywhere flexibility, generous time-off policies, professional development budget, and modern office facilities.

Our client operates with transparent compensation structures. The published range for this senior consultant level is €60,000–€75,000 gross annual (all-in), encompassing all compensation components as target earnings. Placement within this range depends on your specific skills, scope of responsibility, and experience—never your previous salary. In accordance with EU Pay Transparency Directive requirements, candidates are not asked about current or prior compensation.

Equal Employment Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from qualified candidates regardless of gender, age, background, origin, religion, sexual orientation, or disability status.