Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/w/d), Düsseldorf

Responsibilities

We are representing a confidential digital consulting organization seeking a Senior Consultant for Search, Content & AI Visibility based in Düsseldorf. In this role, you will lead search and content strategies that bridge traditional SEO and generative engine optimization (GEO) for B2B clients experiencing shifts in organic traffic patterns as search behavior evolves across ChatGPT, Perplexity, Google AI Mode, and traditional search engines.

Your core responsibilities include:

• Developing integrated search and content strategies that address both classic SEO and AI-driven search, prioritizing impact over exhaustive task lists
• Leading technical SEO initiatives including crawling optimization, indexing, Core Web Vitals, JavaScript rendering, logfile analysis, internal linking architecture, and managing site migrations without visibility loss
• Building content and entity architectures aligned to B2B buying journeys, from early awareness content to deep technical content that language models can cite
• Directing content production by briefing content teams and subject matter experts, reviewing against search intent and citability standards, and building content audits that identify gaps and cannibalization issues
• Establishing AI visibility through consistent entity representation (structured data, sameAs, Wikidata, industry directories) and citeable content in sources that LLMs reference
• Measuring AI visibility via prompt-set-based share of voice across major AI platforms, analyzing GPTBot, OAI-SearchBot, and PerplexityBot access in logfiles, and tracking referral traffic from generative sources
• Conducting SEO and GEO audits, competitive analysis, and search intent research to deliver prioritized, actionable recommendations
• Managing multiple client accounts within agreed budgets, leading monthly reporting calls and quarterly reviews, and flagging scope issues proactively
• Presenting to management-level stakeholders and serving as a strategic partner for marketing and digital leadership
• Supporting new business development through pitch participation, realistic effort estimation, and pre-project client consultations
• Coaching colleagues and clients, collaborating across content, performance, and analytics teams, and documenting setups for sustainable handoffs

What We're Looking For

Our client requires a seasoned professional with at least 5 years of substantial SEO experience, including genuine project ownership rather than supporting roles. You should have built sustainable setups that continued to deliver results after project handoff.

Technical expertise:

• Deep technical SEO capability including auditing sites with tens of thousands of URLs and prioritizing findings effectively
• Daily proficiency with Search Console (including API), Screaming Frog, logfile analysis, and at least one major SEO platform (Sistrix, Semrush, or Ahrefs)
• Strong data competency with GA4 and Search Console, ability to work with BigQuery exports, and clear articulation of measurement requirements
• Advanced Excel skills

Content and strategy:

• Proven experience developing content strategies for complex B2B topics, including topic architecture, editorial planning, and quality assurance
• Ability to write effective content briefs, review texts against search intent and citability standards, and recognize when content lacks sufficient depth for generative AI systems
• Understanding that 9-month B2B buying journeys with multiple stakeholders demand different approaches than direct-to-consumer commerce

AI visibility:

• Either hands-on experience with AI visibility work or serious self-study and experimentation sufficient to hold informed opinions on emerging practices
• Comfort leveraging LLMs and automation for analysis, content optimization, and reporting while knowing when AI output requires expert review

Professional qualities:

• Analytical thinking with confidence to deliver clear recommendations, including uncomfortable truths when favorite KPIs don't reflect business reality
• Strong communication skills in German with solid English proficiency
• Ability to explain complex technical concepts to executive audiences without oversimplifying
• Hands-on pragmatism when working with legacy systems, long deployment cycles, and CMS limitations
• Self-directed work style with ability to identify needed information, obtain it from team members, and proceed independently

Experience in manufacturing, industrial goods, machinery, or wholesale sectors is advantageous.

How We Work With You

When you apply through Get A Job.ai, our recruiting team will screen your application and conduct an initial interview to understand your experience and goals. If there's a strong match, we will submit your profile to our client for consideration. Throughout the process, we serve as your advocate and primary point of contact.

Please do not contact the client organization directly. All communication and coordination will flow through our talent team to ensure a smooth, professional process for everyone involved.

Pay

This is a full-time, senior-level consulting position. The client has indicated a target compensation range of €60,000 to €75,000 gross annual (all-in), which encompasses all compensation components including any variable elements or additional benefits. Individual offers within this range are determined by skills, scope of responsibility, and experience level—never by previous salary.

Equal Opportunity

Get A Job.ai is committed to equal employment opportunity. We welcome applications from all qualified individuals regardless of gender, age, background, origin, religion, sexual orientation, or disability status.