Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/w/d), München

About This Opportunity

Our talent team is representing a confidential digital transformation consultancy in München. They work with established B2B organizations in manufacturing, industrial goods, and wholesale—companies generating €300 million to €5 billion in revenue who are navigating a fundamental shift in how their customers discover and research solutions.

We're seeking a Senior Consultant for Search, Content & AI Visibility to help these clients maintain and grow their discoverability as search evolves from traditional SEO into generative engine optimization (GEO). This is a strategic role where you'll guide content and visibility strategies across both classic search engines and AI-powered systems like ChatGPT, Perplexity, and Google AI Mode.

Responsibilities

You will develop and execute integrated search and content strategies that address both traditional SEO and emerging AI visibility:

• Build comprehensive search strategies spanning classic SEO and generative engine optimization, prioritizing by business impact rather than completeness
• Lead technical SEO initiatives including crawling, indexing, Core Web Vitals, JavaScript rendering, logfile analysis, and internal linking architecture
• Guide website relaunches and migrations to preserve and enhance search visibility
• Design content and entity architectures aligned to B2B buying journeys, from early awareness through deep technical research
• Direct content development by briefing teams and subject matter experts, reviewing against search intent and citation-worthiness, and deciding what gets published
• Conduct content audits to identify cannibalization, gaps, and opportunities, translating findings into sustainable editorial roadmaps
• Build AI visibility through consistent entity representation (structured data, sameAs references, Wikidata, industry directories) and citation-worthy content
• Establish measurement frameworks for AI visibility including prompt-set-based share of voice across major LLMs and analysis of GPTBot, OAI-SearchBot, and PerplexityBot activity in logfiles
• Execute comprehensive audits analyzing competition and search intent, delivering prioritized, actionable recommendations
• Manage multiple client accounts within agreed budgets, leading monthly reporting calls and quarterly reviews
• Present findings and strategies to management-level stakeholders, serving as a trusted advisor even when delivering difficult truths
• Support new business development by contributing to pitches, estimating project scope realistically, and bringing technical expertise to pre-sale discussions
• Leverage AI tools and automation for analysis, content optimization, and reporting while maintaining professional judgment on outputs
• Coach colleagues and clients, collaborate across content and analytics teams, and document work for sustainable knowledge transfer

What We're Looking For

Required Experience & Skills:

• Minimum 5 years in SEO with genuine project accountability—you've built frameworks that continued delivering results after handoff
• Deep technical SEO expertise: capable of auditing sites with five-figure URL counts and prioritizing findings effectively
• Proficiency with Search Console (including API), Screaming Frog, logfile analysis, and at least one major SEO platform (Sistrix, Semrush, or Ahrefs)
• Content strategy experience for complex B2B topics, including theme architecture, editorial planning, and quality assurance
• Ability to write clear content briefs, review content against search intent and citation standards, and identify when content lacks the depth to appear in generative answers
• Hands-on experience with AI visibility efforts OR serious self-directed learning with informed opinions on emerging practices
• Data fluency: comfortable reading GA4 and Search Console, working with BigQuery exports, and articulating measurement requirements
• Understanding of B2B buying journeys involving multiple stakeholders and extended decision cycles (9+ months)
• Analytical thinking with confidence to make clear recommendations, including uncomfortable ones
• Excellent communication skills for explaining technical concepts to executive audiences without oversimplification
• Practical mindset—you've worked with legacy systems, slow deployment cycles, and limited CMS access, yet still delivered results
• Advanced Excel proficiency
• Strong German communication skills and solid English proficiency

Valued But Not Required:

• Project experience in manufacturing, industrial goods, machinery, or wholesale sectors
• Familiarity with older CMS platforms and enterprise IT environments

How We Work with You

When you apply through Get A Job.ai, here's what happens next:

• Our recruiter will review your application and conduct an initial screening conversation to understand your background and interest
• We'll discuss your salary expectations, notice period or availability, and ensure alignment with the role requirements
• If there's a strong match, we'll submit your profile to our client for consideration
• Throughout the process, we serve as your advocate and point of contact
• Please do not contact the client organization directly—all communication should flow through Get A Job.ai to ensure a coordinated, professional process

Pay

Pay via Get A Job.ai will be negotiated based on your experience and qualifications. The client organization has indicated a total compensation range of €60,000 to €75,000 gross annually for this senior-level position, inclusive of all compensation components.

This is a full-time position based in München with flexible work arrangements including home office options.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from qualified candidates of all backgrounds regardless of gender, age, ethnicity, religion, sexual orientation, or disability status.