Brand & Communications Lead (all genders) B2B SaaS for KMU

About This Opportunity

We are representing a fast-growing B2B SaaS company in Berlin that is building compliance infrastructure for small and medium-sized businesses in the German market. Our client has scaled from 100 to over 700 customers in eight months and is now making their first senior brand hire.

This is a rare opportunity to own brand and communications end-to-end at a company where trust and approachability are existential, not aspirational. The product category—bookkeeping and financial compliance—is traditionally dry and intimidating. Our client's entire market position depends on feeling different: human, approachable, and genuinely likeable. You will be the person who holds that line across every touchpoint.

Responsibilities

• Own the complete brand voice and visual identity across all channels: advertising, landing pages, website, social media, video, presentations, and events
• Write and create assets yourself, with AI as a tool: headlines, ad copy, page copy, campaign concepts, and supporting visuals
• Transform technical, compliance-focused subject matter into compelling, emotionally resonant content
• Set and maintain quality standards for all published materials, including work created by other team members or external contributors
• Build scalable systems: components, templates, and copy patterns that maintain quality without bottlenecking on you
• Build and manage a network of freelance specialists (motion designers, illustrators, videographers, content creators), briefing them effectively and judging their output
• Lead a visual identity refresh across brand and product surfaces

What We're Looking For

Essential qualifications:

• AI-native workflow with strong editorial judgment—you use Claude or similar tools daily and can evaluate multiple outputs to select the right one and articulate why
• Dual capability in copywriting and visual design, with a portfolio demonstrating both skills applied to the same projects
• Strong fundamentals: typography, layout, hierarchy, visual restraint, and a brand voice that sounds human
• Proven experience making dry or technical subjects engaging and accessible
• Background spanning both brand work and performance marketing
• Ability to critique weak creative work on the spot, identifying problems in both copy and design
• Senior-level judgment—you don't need someone to define "good" for you
• German language proficiency at C2 level or above (you will be writing customer-facing copy that must land naturally in German)
• English at B2 or above (working language of the team)

Valuable additional experience:

• Entrepreneurial background
• Led a rebrand or identity refresh through to implementation
• Motion design and video production skills
• Product and UX design experience alongside brand work
• Experience in fintech, tax, insurance, or other trust-dependent categories
• Webflow proficiency
• Established network of freelance creative specialists

How We Work With You

Candidates apply through Get A Job.ai. Our talent team will conduct an initial screen to understand your background and assess fit. Strong candidates are then introduced to our client for their interview process, which typically includes an introductory conversation, a working session with a short case study, and a final round with the founders. One meeting takes place in person in Berlin. You will receive feedback within one week at each stage.

Please do not contact the client directly. All communication and coordination runs through Get A Job.ai to ensure a smooth, professional process for everyone involved.

Pay

The client offers base compensation of €65,000 to €90,000 depending on experience, plus stock options. This is paid directly by the employer upon hire.

Get A Job.ai does not charge placement fees to candidates. Our recruiting services are covered by the hiring organization.

Get A Job.ai is an equal opportunity firm. We welcome applications from candidates of all backgrounds and work to ensure fair, inclusive hiring processes for the organizations we represent.