Director of GTM

About This Opportunity

Our talent team is representing a fast-growing edtech organization seeking a Director of GTM to scale their go-to-market operations. This role serves as the strategic connector across customer-facing teams, translating business strategy into executable programs that drive sales effectiveness and exceptional customer experiences.

You'll partner across Sales, Product, Product Marketing, Revenue Operations, Customer Experience, and Learning & Development to ensure teams have the knowledge, tools, processes, and content needed to succeed. This is an opportunity to build scalable enablement programs that directly impact business results in a mission-driven environment focused on expanding educational access.

Responsibilities

Sales Enablement & Training

• Design and continuously improve onboarding programs to accelerate new-hire ramp time
• Develop ongoing training that strengthens product knowledge, consultative selling, objection handling, and customer experience
• Create certifications, learning paths, coaching resources, and sales enablement programs
• Analyze sales performance trends and identify opportunities for targeted enablement initiatives

Data & Feedback Loop

• Analyze conversion, win/loss, and retention data to identify what's working and feed insights back into training
• Review call recordings and customer interactions to surface best practices from top performers and turn them into repeatable playbooks
• Track and report on enablement-specific metrics and their downstream impact on conversion or win rate

Cross-Functional Partnership

• Partner with Product Marketing to translate positioning, messaging, and competitive insights into practical sales playbooks, talk tracks, FAQs, and customer-facing resources
• Collaborate with Product Management to prepare customer-facing teams for product launches through training, enablement content, and readiness plans
• Work closely with Marketing to ensure campaign messaging consistency throughout the customer journey
• Partner with Revenue Operations to support CRM adoption, process improvements, sales workflows, and operational readiness
• Collaborate with Customer Experience and Customer Success teams to improve onboarding, retention, upsell, and support experiences
• Gather frontline feedback and communicate customer insights back to Product, Marketing, and Sales Leadership

Content & Communication

• Create and refine high-converting playbooks, call scripts, objection-handling guides, and cross-sell/upsell matrices
• Own the organization and maintenance of sales enablement content, including playbooks, product documentation, competitive battle cards, sales presentations, and knowledge resources
• Package customer proof points, case studies, and FAQs into reusable assets teams can access immediately
• Develop scalable communication plans for product launches, process updates, and organizational changes

Tools & Process

• Own or co-own enablement tooling (CRM/helpdesk macros, content libraries, call recording platforms) to ensure teams can find resources quickly
• Partner with RevOps to maintain clean CRM data and consistent processes across teams

What We're Looking For

Required Qualifications

• Prior experience carrying an individual sales quota or serving in a consultative customer-facing role (Sales, Business Development, Account Management, Customer Success, Retail Leadership, or similar)
• 3+ years of experience in a customer-facing revenue role and/or Sales Enablement, Revenue Enablement, Sales Operations, Product Marketing, or related GTM function
• Experience designing and scaling enablement programs that improve onboarding, sales readiness, product adoption, or customer experience
• Proven ability to build trusted partnerships across Sales, Product, Product Marketing, Marketing, Revenue Operations, Customer Experience, and executive leadership
• Excellent communication and facilitation skills, with the ability to simplify complex concepts and influence audiences from frontline employees to senior leaders
• Analytical mindset with experience using performance metrics, customer feedback, and business insights to identify opportunities and measure enablement impact
• Builder's mentality—you enjoy creating scalable programs, playbooks, and processes that help teams perform at their best
• High emotional intelligence and credibility; you listen before prescribing solutions and earn trust through empathy, collaboration, and thoughtful execution

Preferred Qualifications

• Experience in direct-to-consumer, retail, consumer technology, marketplace, or high-growth environments
• Experience supporting product launches and go-to-market initiatives across multiple customer-facing teams
• Familiarity with CRM platforms (Salesforce, HubSpot, or similar), learning management systems, and enablement tools such as Gong, Highspot, Seismic, WorkRamp, or similar platforms
• Experience coaching managers or facilitating leadership development programs

How We Work With You

Candidates interested in this position apply directly through Get A Job.ai. Our recruiting team conducts an initial screening to understand your background and match you with the right opportunities. Once we identify a strong fit, we submit qualified candidates to our client for consideration. Please do not contact the client directly—all communication and coordination flows through our talent team to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Employment Opportunity

Get A Job.ai is committed to fair and equitable recruitment practices. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or any other protected characteristic.