Sr. Industry Marketing Manager, Financial Services

Join Databricks as a Sr. Industry Marketing Manager, Financial Services in our US-based marketing organization. This full-time strategic role drives industry-focused messaging and go-to-market initiatives across the financial services sector, partnering with product, sales, and customer success teams to shape how institutions address their most critical data and AI challenges.

About the Role

Financial services organizations face distinct competitive pressures and regulatory landscapes. You'll own the marketing strategy and execution for key segments—retail banking, capital markets, and insurance—translating complex data and AI capabilities into powerful, industry-specific narratives that resonate with C-suite and technical buyers alike. This is a leadership role that combines creative strategy with analytical rigor, requiring you to think both big-picture and execution-focused.

What You'll Do

• Develop and execute integrated marketing campaigns targeting specific financial services verticals, from campaign strategy through performance measurement
• Create industry-specific messaging, positioning, and thought leadership content that articulates Databricks' unique value to retail banking, capital markets, and insurance decision-makers
• Partner with product marketing, sales enablement, and account teams to ensure aligned go-to-market strategies and sales support materials
• Identify market trends, competitive dynamics, and customer pain points within assigned verticals to inform strategy and campaign priorities
• Own budget allocation and ROI analysis across campaigns, optimizing spend to drive qualified pipeline and brand awareness
• Collaborate with industry experts, customers, and analysts to build credibility and influence within financial services communities

What We're Looking For

• Proven experience in B2B technology marketing, ideally within financial services, with a track record of developing and scaling industry-focused campaigns
• Strategic mindset combined with strong execution skills—you move from concept to launch without losing rigor
• Creative problem-solver who can translate technical capabilities into business value propositions for non-technical audiences
• Collaborative partner who thrives working cross-functionally and building alignment across engineering, product, and sales organizations
• Data-driven approach to decision-making, with comfort analyzing campaign performance and adjusting strategy accordingly
• Deep familiarity with financial services—retail banking, capital markets, and/or insurance—including key business drivers and challenges

About Databricks

Databricks is the company behind the lakehouse, a unified platform for data and AI. We help enterprises harness their data to drive better outcomes.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.