- Company: iBase-t
- Location: US
- Full Time
- US
- Apply on company site
I Base-t at a glance
ibaset.comJoin iBase-t as Director, Product Marketing — a market-facing strategy leader accountable for go-to-market excellence, competitive positioning, and product-led growth. This full-time leadership role is based in California and reports to the Chief Marketing Officer.
About the Role
You'll own iBase-t's positioning strategy and market narrative, translating product value into compelling customer-facing stories. This is a hands-on director role that blends strategic vision with tactical execution—shaping how the market perceives us, defining what sets us apart competitively, and accelerating adoption through product-led growth programs. You'll travel approximately 10–20% as needed.
What You'll Do
- Architect market positioning and value propositions that connect iBase-t's solutions to customer needs and buying decisions
- Build comprehensive competitive intelligence and develop differentiation strategies that establish market leadership
- Design and execute go-to-market strategies for new products, features, and market expansion initiatives
- Lead product-led growth programs that drive customer acquisition, activation, and expansion revenue
- Create messaging frameworks, enablement materials, case studies, and thought leadership content
- Partner across product, sales, and leadership to align strategy and accelerate market execution
- Lead the product marketing function and contribute to team growth and cross-functional collaboration
- Analyze market trends, competitive moves, and customer insights to inform ongoing strategy refinement
What We're Looking For
- 7+ years of product marketing or marketing leadership experience driving go-to-market and positioning strategy
- Demonstrated success in competitive positioning and differentiation—with measurable business impact
- Proven expertise in product-led growth, SaaS marketing, or enterprise technology environments
- Strong strategic and analytical capabilities; ability to synthesize market data into actionable strategy
- Excellent communication and stakeholder influence across product, sales, and executive teams
- Leadership track record, whether managing teams or driving major initiatives independently
- Experience in B2B software, technology, or enterprise solutions a plus
About iBase-t
iBase-t helps organizations address complex market challenges through innovative technology solutions. We're building a high-impact marketing organization and searching for an experienced leader to drive our market strategy and growth trajectory.
How to Apply
To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
To apply for this job please visit www.adzuna.com.
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What people say about I Base-t
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Aggregated from public discussions and news; opinions are the authors’ own.
Working in US
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States also asserts sovereignty over five major island territories and various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's th
🇺🇸 Relocation safety for US: Exercise Normal Caution — via Warnely, CC BY 4.0
National unemployment rate in US: 4.2% — via World Bank
Private-sector wage growth (year over year): 3.3% — via FRED
National quits rate: 1.9% — via FRED (BLS JOLTS)
GDP per capita in US: $90,027 — via World Bank
Consumer price inflation in US: 2.9% (annual) — via World Bank
Average hours worked per year in US: 1,800 — via OECD
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Listing facts
- Role Director, Product Marketing — GTM, Competitive & Product-led Growth Leader
- Employer I Base-t
- Location US
- Type Full Time
- Posted May 13, 2026
- Apply by 2026-08-01
- Country context US
- Overview Full original description on this page (343 words; rewritten for clarity, not a teaser paste)
Facts above come from this job record on Get A Job.AI — not copied from third-party review sites.
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