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Prepare concise examples of GTM strategy, competitive differentiation, and PLG loops; how you partner with product and sales; and outcomes you influenced. Avoid citing pay or review sites not in DATA.
Best fit for senior product marketers who lead GTM, competitive intelligence, and PLG. U.S. location applies; research iBase-t directly given thin public DATA.
As Director, Product Marketing (GTM, competitive, and product-led growth) at iBase-t, a day typically centers on positioning, competitive enablement, and GTM/PLG coordination with product, sales, and demand gen—messaging, battlecards, launch narratives, and growth experiments. Align priorities with the hiring team.
The listing sets remote off and location as United States—confirm site or hybrid details with iBase-t.
Director-level product marketing across GTM, competitive, and product-led growth.
Start at ibaset.com; no occupation, salary, or review data was provided here.
Website: ibaset.com
Public cache only — not an employee review.
Join iBase-t as Director, Product Marketing — a market-facing strategy leader accountable for go-to-market excellence, competitive positioning, and product-led growth. This full-time leadership role is based in California and reports to the Chief Marketing Officer. About the Role You'll own iBase-t's positioning strategy and market narrative, translating product value into compelling customer-facing stories. This is a hands-on director role that blends strategic vision with tactical execution—shaping how the market perceives us, defining what sets us apart competitively, and accelerating adoption through product-led growth programs. You'll travel approximately 10–20% as needed. What You'll Do Architect market positioning and value propositions that connect iBase-t's solutions to customer needs and buying decisions Build comprehensive competitive intelligence and develop differentiation strategies that establish market leadership Design and execute go-to-market strategies for new products, features, and market expansion initiatives Lead product-led growth programs that drive customer acquisition, activation, and expansion revenue Create messaging frameworks, enablement materials, case studies, and thought leadership content Partner across product, sales, and leadership to align strategy and accelerate market execution Lead the product marketing function and contribute to team growth and cross-functional collaboration Analyze market trends, competitive moves, and customer insights to inform ongoing strategy refinement What We're Looking For 7+ years of product marketing or marketing leadership experience driving go-to-market and positioning strategy Demonstrated success in competitive positioning and differentiation—with measurable business impact Proven expertise in product-led growth, SaaS marketing, or enterprise technology environments Strong strategic and analytical capabilities; ability to synthesize market data into actionable strategy Excellent communication and stakeholder influence across product, sales, and executive teams Leadership track record, whether managing teams or driving major initiatives independently Experience in B2B software, technology, or enterprise solutions a plus About iBase-t iBase-t helps organizations address complex market challenges through innovative technology solutions. We're building a high-impact marketing organization and searching for an experienced leader to drive our market strategy and growth trajectory. How to Apply Apply for this Director, Product Marketing role through the listing. Please include your resume and a brief note on your experience with positioning strategy and go-to-market execution.
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