VP, Marketing

About This Opportunity

We are representing a confidential healthcare membership organization in their search for a Vice President of Marketing. Our client convenes senior healthcare executives and system leaders through premium events, peer networks, and strategic forums. This is a high-impact role where you will own brand strategy, demand generation, PR, and digital marketing for a discerning C-suite audience.

Reporting to the Executive Vice President of Marketing & Operations, you will partner with executive leadership and cross-functional teams to build marketing campaigns and infrastructure that drive member growth, engagement, and retention. You will bring AI-enabled approaches to content creation, personalization, and performance measurement while maintaining the polish and credibility required for an executive audience.

Responsibilities

• Develop and execute integrated marketing strategy aligned to organizational growth, retention, and event utilization goals
• Build measurement and analytics frameworks connecting marketing activity to pipeline, membership growth, and renewal metrics
• Lead brand positioning, messaging, and go-to-market planning for major convenings and organizational initiatives
• Direct PR strategy and execution, building relationships with healthcare trade and business press to secure coverage and manage media inquiries
• Architect social media strategy across channels tailored to executive and highly credentialed audiences
• Champion practical use of AI across content development, campaign optimization, personalization, and workflow efficiency
• Oversee internal and external communications, ensuring consistent messaging across all member touchpoints
• Recruit, develop, and lead a high-performing marketing and communications team
• Partner with Product, Commercial, and Operations teams to amplify the member journey from awareness through renewal
• Manage marketing budget, agency relationships, and prioritization across competing initiatives

What We're Looking For

• 10–15 years of progressive marketing experience, including leadership of a marketing function or major marketing pillar within a growth-oriented or brand-sensitive organization
• Demonstrated ability to build and execute marketing strategy grounded in data, audience segmentation, funnel analysis, and performance measurement
• Track record developing and launching PR, media relations, and branding campaigns for senior audiences
• Hands-on experience designing social media campaigns and frameworks across platforms appropriate to an executive audience
• Practical, applied experience using AI tools for marketing strategy, content creation, personalization, or operational efficiency
• Marketing experience within healthcare, professional membership organizations, associations, or premium B2B communities serving C-suite or executive audiences strongly preferred
• Credible, polished communicator able to represent brand directly to CEOs, health system leaders, and board-level audiences
• Experience building and leading marketing teams, managing budgets, and operating as trusted partner to executive leadership
• Comfortable in fast-moving, scaling environments

How We Work with You

Candidates apply directly through Get A Job.ai. Our recruiting team conducts initial screenings to assess fit and match qualified candidates with our client's needs. We then submit vetted profiles to the hiring organization for consideration. Please do not contact the client directly—all communication and coordination will flow through our talent team to ensure a professional and confidential process.

Benefits

• Ability to work remotely (United States)
• Competitive compensation
• Comprehensive health care coverage
• Flexible paid time off
• 401k with company match

Get A Job.ai is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.