- Company: Lyst
- Location: London, UK
- Full Time
- London, UK
- Apply on company site
Lyst at a glance
lyst.comSEC filings mentioning "Lyst": 18 — search EDGAR
4 employees covered under a retirement plan (2021 filing) — via DOL Form 5500 / EFAST2
Registered as a global legal entity (LEI 2138005Y6WJT6V25ME74, GB) — via GLEIF
Lyst (lyst.com) is recruiting a Brand Marketing – Senior Manager in London. Public listing data here is limited to the company domain; confirm product focus, brand team structure, and reporting lines on the official career page before you apply.
Join Lyst as Brand Marketing - Senior Manager, based in London, UK. This is a full-time role where you'll lead strategic brand marketing initiatives at a global fashion shopping platform serving over 160 million shoppers annually through curated collections from 27,000 leading brands and retailers.
Position Summary
This senior manager position sits at the core of Lyst's brand strategy and market positioning. You'll drive the development and execution of integrated brand marketing campaigns that strengthen Lyst's standing as a trusted destination for fashion discovery. Working within a dynamic, growing organisation, you'll combine strategic vision with hands-on leadership to build brand awareness, shape customer perception, and drive engagement across digital and traditional channels globally.
Key Responsibilities
- Develop and lead comprehensive brand marketing strategies that align with business objectives and market opportunities
- Create and oversee campaign concepts, messaging frameworks, and creative briefs for execution across digital, social, and owned channels
- Manage critical cross-functional partnerships with product, creative, data and commercial teams to ensure consistent brand expression
- Analyse brand performance metrics and market trends; translate insights into actionable strategic recommendations
- Lead and mentor a high-performing brand marketing team
- Shape long-term brand positioning and competitive differentiation in the global fashion retail space
What You Bring
- 5+ years of marketing experience, including proven track record in senior leadership or manager-level roles within brand marketing, product marketing, or similar disciplines
- Strong strategic capability: ability to translate business objectives into clear, compelling brand narratives and marketing campaigns
- Demonstrated leadership and cross-team collaboration skills; comfortable building consensus and alignment across functions
- Experience developing and delivering integrated marketing campaigns with measurable impact
- Analytical mindset with comfort interpreting marketing data and performance metrics to inform decisions
- Deep passion for fashion, retail, and consumer brands
About Lyst
Lyst is a global fashion shopping platform that has transformed how over 160 million shoppers discover and purchase from the world's leading independent retailers and acclaimed brands. Established in London in 2010, Lyst carefully curates selections from 27,000 premium retailers and fashion houses. In 2025, Lyst partnered with Zozo, the operator of Zozotown (Japan's largest fashion e-commerce platform), creating an exciting new phase in the company's evolution as it works to reshape the future of fashion retail.
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Explore Lyst online
Working in London, UK
Weather right now in London, UK: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind: · Pollen:
London is England’s capital and largest city, with about 9.1 million residents (2024) and a wider metro of roughly 15.4 million. It sits on the River Thames in southeast England. England covers most of Great Britain and borders Scotland and Wales—useful context for commuting, culture, and UK work norms if you relocate or already live in Greater London.
England is a country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and more than 100 smaller adjacent islands. England shares a land border with Scotland to the north and another land border with Wales to the west, and is surrounded by the North Sea to the east, the English Channel to the south, the Celtic Sea to the south-west, and
🇬🇧 Relocation safety for United Kingdom: Exercise Normal Caution — via Warnely, CC BY 4.0
National unemployment rate in United Kingdom: 4.7% — via World Bank
GDP per capita in United Kingdom: $57,602 — via World Bank
Consumer price inflation in United Kingdom: 3.9% (annual) — via World Bank
Real GDP growth in United Kingdom: 1.4% (annual) — via World Bank
Average hours worked per year in United Kingdom: 1,533 — via OECD
Nearby green space: 12 parks within 1.5km — closest is Whitehall Garden (364m). via OpenStreetMap
Locally, the most commonly reported issue recently was Other theft — via UK Police data
Median full-time annual pay in London: £44,370 — via ONS ASHE
- Elevation 18m (59 ft)
Source: Wikipedia (state)
About this role & career path
This sits above a Brand Marketing Manager track: more ownership of brand platforms, agency or internal creative partners, and multi-market messaging. Success is measured in brand equity, campaign quality, and alignment with growth—not only tactical launch checklists.
Build the skills for this role
Build general management fluency alongside brand craft:
Free & low-cost learning resources
Prepare brand case stories: positioning trade-offs, campaign results, and how you partnered with product or growth. Expect questions on fashion/consumer brands, briefing creatives, and measuring awareness vs conversion. Bring 1–2 portfolio examples and questions on Lyst’s brand vs performance split.
Strong fit if you lead brand strategy at senior manager level, thrive in consumer/fashion commerce contexts, and want London-based (non-remote) collaboration. Thin public company intel means culture fit hinges on your own research of Lyst’s brand voice and team.
Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.
Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.
Listing facts
- Role Brand Marketing – Senior Manager
- Employer Lyst
- Location London, UK
- Type Full Time
- Posted July 8, 2026
- Apply by 2026-08-10
- Country context United Kingdom
- Overview Full original description on this page (382 words; rewritten for clarity, not a teaser paste)
Facts above come from this job record on Get A Job.AI — not copied from third-party review sites.
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