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Prepare brand case stories: positioning trade-offs, campaign results, and how you partnered with product or growth. Expect questions on fashion/consumer brands, briefing creatives, and measuring awareness vs conversion. Bring 1–2 portfolio examples and questions on Lyst’s brand vs performance split.
Strong fit if you lead brand strategy at senior manager level, thrive in consumer/fashion commerce contexts, and want London-based (non-remote) collaboration. Thin public company intel means culture fit hinges on your own research of Lyst’s brand voice and team.
As Brand Marketing – Senior Manager at Lyst, expect to shape brand narrative, campaign briefs, and cross-channel storytelling with product, creative, and performance partners. Days mix strategy reviews, asset feedback, stakeholder updates, and measuring brand lift against commercial goals for a fashion-retail audience—less pure channel execution, more senior ownership of positioning and consistency.
Build general management fluency alongside brand craft:
No—the listing flags remote as off; plan for London-based work unless Lyst states hybrid details later.
Senior Manager implies prior brand leadership—campaign ownership, stakeholder management, and mentoring—beyond individual-contributor brand marketing.
Start at lyst.com, review current brand campaigns, and map how their marketplace positioning would shape your first 90 days.
Website: lyst.com
Public cache only — not an employee review.
Join Lyst as Brand Marketing - Senior Manager, based in London, UK. This is a full-time role where you'll lead strategic brand marketing initiatives at a global fashion shopping platform serving over 160 million shoppers annually through curated collections from 27,000 leading brands and retailers. Position Summary This senior manager position sits at the core of Lyst's brand strategy and market positioning. You'll drive the development and execution of integrated brand marketing campaigns that strengthen Lyst's standing as a trusted destination for fashion discovery. Working within a dynamic, growing organisation, you'll combine strategic vision with hands-on leadership to build brand awareness, shape customer perception, and drive engagement across digital and traditional channels globally. Key Responsibilities Develop and lead comprehensive brand marketing strategies that align with business objectives and market opportunities Create and oversee campaign concepts, messaging frameworks, and creative briefs for execution across digital, social, and owned channels Manage critical cross-functional partnerships with product, creative, data and commercial teams to ensure consistent brand expression Analyse brand performance metrics and market trends; translate insights into actionable strategic recommendations Lead and mentor a high-performing brand marketing team Shape long-term brand positioning and competitive differentiation in the global fashion retail space What You Bring 5+ years of marketing experience, including proven track record in senior leadership or manager-level roles within brand marketing, product marketing, or similar disciplines Strong strategic capability: ability to translate business objectives into clear, compelling brand narratives and marketing campaigns Demonstrated leadership and cross-team collaboration skills; comfortable building consensus and alignment across functions Experience developing and delivering integrated marketing campaigns with measurable impact Analytical mindset with comfort interpreting marketing data and performance metrics to inform decisions Deep passion for fashion, retail, and consumer brands About Lyst Lyst is a global fashion shopping platform that has transformed how over 160 million shoppers discover and purchase from the world's leading independent retailers and acclaimed brands. Established in London in 2010, Lyst carefully curates selections from 27,000 premium retailers and fashion houses. In 2025, Lyst partnered with Zozo, the operator of Zozotown (Japan's largest fashion e-commerce platform), creating an exciting new phase in…
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