Senior Social Strategist

Responsibilities

We are representing a confidential marketing agency in their search for a Senior Social Strategist to lead social-first strategy for a globally respected personal care brand. This role involves working at the intersection of consumer insight, cultural intelligence, and platform expertise to shape content that connects meaningfully with audiences.

You will be the strategic engine behind the brand's social presence, translating audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide creative teams. Your work will span always-on content, campaign activations, creator partnerships, and reactive cultural moments.

Key responsibilities include:

• Developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social platforms
• Mining consumer, cultural, and category insight to identify opportunities for meaningful participation in social conversations and cultural moments
• Translating platform data, social listening, and audience research into actionable creative briefs
• Developing audience and community strategies that deepen brand connections across diverse markets and platforms
• Partnering with creative teams to shape ideas from brief through execution, providing strategic input throughout
• Collaborating with social media managers to align strategic recommendations with publishing plans and platform priorities
• Informing creator and influencer strategy, identifying partnership opportunities that are authentic and relevant
• Presenting strategic thinking and campaign recommendations to brand teams with clarity and conviction
• Analysing social performance data and campaign results to refine strategy continuously
• Staying ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity
• Mentoring junior strategists and building strategic capability within the team
• Shaping strategic processes and tools suited to social-speed workflows

What We're Looking For

Our talent team is seeking a strategist with 8+ years of experience and a proven track record in social-first or digital-first work for consumer brands. You should have deep understanding of social platforms including TikTok, Instagram, YouTube, and emerging channels—how audiences behave, how content is discovered, and what drives engagement.

Essential qualifications:

• 8+ years of strategy experience with significant focus on social-first or digital-first work for consumer brands
• Track record of developing strategies that led to effective, measurable social campaigns or content programmes
• Experience in beauty, personal care, wellness, or FMCG with strong grasp of category dynamics and consumer motivations
• Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
• Experience briefing content creators and influencer partnerships as part of social content strategy
• Confidence presenting strategic recommendations to senior brand stakeholders
• Strong analytical skills with experience using social listening tools, platform analytics, and audience research
• Collaborative working style with experience partnering closely with creative, production, and media teams
• Experience mentoring or developing other strategists
• Professional proficiency in English; additional languages are a plus

Generative AI and Strategic Thinking:

• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, and strategic development
• Agentic mindset: ability to deconstruct complex strategic challenges and execute with rigour and adaptability
• Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses
• Understanding of AI capabilities and limitations with strong critical evaluation of AI-generated insights
• Ability to guide teams in using AI tools responsibly and effectively

Preferred but not required:

• Multi-market or global brand strategy experience
• Experience in a social-specialist, in-house, or embedded agency environment
• Familiarity with social commerce, community management strategy, or earned media approaches
• Experience with brand purpose, inclusion, or social impact strategy

This is a hybrid role based in London, requiring 2-3 days per week on-site. Formal degrees are welcome but not required—equivalent experience counts and can be gained through work, study, volunteering, or self-directed learning.

How We Work with You

Get A Job.ai partners with leading organizations to connect exceptional talent with meaningful opportunities. When you apply through our platform, a dedicated recruiter from our team will review your application and schedule an initial screening conversation to understand your experience, career goals, and fit for this role.

If we both agree there's strong alignment, we will submit your profile to our client for consideration. Throughout the interview process with the client, we remain your advocate and primary point of contact.

Please apply exclusively through Get A Job.ai. Do not attempt to contact the client organization directly, as this may disqualify your application.

Pay

Compensation details will be discussed during the screening process and are competitive with market rates for this level of experience in London.

Equal Opportunity

Get A Job.ai is committed to creating an inclusive recruitment process. We welcome applicants from all backgrounds and provide reasonable adjustments throughout the hiring process. We evaluate all candidates based on skills, experience, and potential without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by law.