Senior Customer Marketing & Advocacy Manager

About This Opportunity

Our talent team is representing a confidential SaaS organization seeking a Senior Customer Marketing & Advocacy Manager. This is a remote position for candidates based in the United States (MST, EST, or CST time zones).

This is a strategic, hands-on role ideal for a seasoned marketing professional who excels at building programs that transform customers into advocates. You'll own the customer marketing function with equal focus on driving expansion revenue and building a robust advocacy program. This position reports directly to the CMO and operates as a strategic individual contributor within a lean, fast-paced marketing team.

Responsibilities

Customer Marketing (50% of role):

• Build and execute customer marketing campaigns that drive ARR growth through expansion and upsell motions
• Measure and report on marketing-influenced ARR and pipeline from customer programs
• Partner with Demand Generation and Thought Leadership teams to align marketing activities with customer initiatives
• Collaborate with Product Marketing on customer communications for seasonal product releases
• Synthesize NPS survey data and deliver actionable findings to leadership
• Work cross-functionally with Customer Success and Account Management on enablement, campaign coordination, and product updates

Customer Advocacy (50% of role):

• Build and manage a referenceable customer pool to support sales processes including reference calls, case studies, and peer review platforms
• Drive G2 review and Gartner Peer Insights strategy while maintaining quarterly review volume targets
• Identify, recruit, and nurture customer advocates and ambassadors
• Expand the referenceable client roster and improve time-to-fill for reference requests
• Support customer speakers for events, webinars, and thought leadership opportunities

What We're Looking For

Required qualifications:

• 8+ years of total marketing experience with minimum 5 years in dedicated customer marketing and advocacy roles within B2B SaaS
• Proven track record on both sides of the function: customer marketing programs tied to ARR growth AND referenceability and advocacy practice
• Experience running ARR-influenced marketing programs with measurable outcomes
• Hands-on experience building and managing customer reference pools including reference calls, case studies, G2 reviews, and advocacy activation
• Experience running NPS surveys and synthesizing data for leadership consumption
• Comfortable being the primary owner of a customer marketing function on a lean team (this role is not suitable for candidates from large customer marketing teams of 20+ members)
• Proficiency with marketing automation tools, Pendo, HubSpot, Salesforce, and survey platforms
• Strong project management skills with ability to manage multiple programs simultaneously
• Bachelor's degree in Marketing, Business, or related field preferred

Preferred qualifications:

• HR technology industry experience
• Experience enabling cross-functional teams including Customer Success, Account Management, and Product Marketing

How We Work With You

Interested candidates should apply directly through Get A Job.ai. Our recruiting team will review your application and conduct an initial screening. Qualified candidates will then be presented to our client for consideration. Please do not attempt to contact the employer directly, as all communication and coordination will be managed through our team to ensure a smooth process for everyone involved.

Pay

Pay via Get A Job.ai: $140,000 to $155,000, with additional bonus and equity opportunities. The client also offers comprehensive benefits including medical, dental, vision, 401(k) with matching, unlimited PTO, paid holidays, and professional development opportunities.

Equal Employment Opportunity: Get A Job.ai is committed to creating a diverse and inclusive environment. We welcome applications from all qualified candidates regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic.