Sales Development Representative – State, Local & Education (SLED)

Workiva is hiring a Sales Development Representative - State, Local & Education (SLED) for a full-time remote role available across the USA. This opportunity lets motivated professionals advance Workiva careers while prospecting public-sector organizations from anywhere in the United States.

About the Role

The Sales Development Representative - State, Local & Education (SLED) position at Workiva focuses on building qualified opportunity pipelines inside state agencies, local governments, and educational institutions. In this full-time USA - Remote assignment you will open conversations with decision-makers, surface business needs, and create a steady flow of meetings for account executives. Candidates exploring Sales Development Representative - State, Local & Education (SLED) jobs in USA - Remote or Sales Development Representative - State, Local & Education (SLED) near me will find a clear path to contribute immediately while developing core sales skills that support long-term growth within Workiva careers.

Day-to-Day Responsibilities

• Locate and prioritize free-trial or high-potential accounts across the SLED landscape using approved research tools and public data sources.
• Initiate multi-channel outreach that includes telephone calls, personalized emails, and professional social messages to engage relevant stakeholders.
• Qualify interest by uncovering pain points, decision timelines, and budget indicators that match Workiva solutions.
• Book discovery and product-demonstration appointments for the assigned sales team and ensure smooth hand-offs.
• Log every interaction, advance notes, and next steps inside the customer-relationship system so pipeline health remains transparent.
• Share market feedback with marketing and product colleagues to refine messaging for state, local, and education buyers.
• Participate in weekly coaching sessions and pipeline reviews to continuously improve conversion rates.

Skills & Qualifications

• Demonstrated success in a prior sales-development, business-development, or inside-sales position, ideally within technology or professional-services environments.
• Excellent written and verbal communication abilities that allow clear, confident conversations with public-sector buyers.
• Comfort operating independently in a fully remote setting while meeting daily activity and meeting-booking targets.
• Familiarity with CRM platforms and basic sales-engagement tools; ability to adopt new systems quickly.
• Curiosity about state, local, and education buying processes and a willingness to learn procurement nuances.
• Resilience, organization, and a results-driven mindset that thrives on consistent outreach volume.
• Bachelor’s degree or equivalent professional experience is viewed as a strong foundation for the Sales Development Representative - State, Local & Education (SLED) role.

About the Company

Workiva is hiring for this role and offers a supportive team environment for remote professionals based in the USA.

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