Paid Media Specialist

Digital is hiring a Paid Media Specialist in Seattle, King County to develop and manage paid advertising campaigns driving audience growth across key communities. This part-time role is ideal for someone experienced in entertainment marketing, Instagram Reels, and building engaged audiences through strategic paid social media.

About the Role

You'll work with Digital to shape paid media strategy and execution focused on expanding reach within two core audiences: the Persian-American community and U.S. film and cinephile enthusiasts. This part-time opportunity offers flexibility to advise on campaign direction and manage paid campaigns that resonate with culturally-engaged audiences passionate about entertainment and storytelling.

What You'll Do

• Build and execute paid media campaigns on Meta platforms (Instagram and Facebook) targeting Persian-American and film enthusiast audiences
• Design Instagram Reels campaigns and paid strategies to maximize engagement and community growth
• Develop audience segmentation, targeting parameters, and messaging aligned with cultural and entertainment interests
• Optimize campaign performance through continuous testing, audience refinement, and budget allocation
• Analyze campaign metrics, conversion data, and audience insights to inform strategic recommendations
• Collaborate on creative strategy and positioning for creator-focused and entertainment brands
• Stay current with paid social trends and platform updates affecting audience reach and campaign effectiveness

What We're Looking For

• Hands-on experience managing paid campaigns on Instagram, Facebook, or both platforms
• Proven track record building and scaling audiences through paid social media
• Deep familiarity with Instagram Reels as both a content and advertising format
• Background in entertainment marketing, creator economy, or community-focused audience building
• Strong analytics skills and ability to interpret campaign data and ROI metrics
• Comfort working part-time in an advisory and hands-on capacity

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.