Growth Lead & Product Launch Owner (Consumer AI)

Digital is hiring a full-time Growth Lead & Product Launch Owner (Consumer AI) based in San Francisco, California — a high-impact, execution-first role responsible for bringing a new AI-powered consumer product to the US market and scaling its user base among everyday Americans.

About the Role

This is not a strategy-only position. As the Growth Lead & Product Launch Owner, you will own the full arc from pre-launch groundwork through sustained user growth — running fast experiments, doubling down on what converts, and cutting what doesn't. You'll collaborate closely with product and engineering teams to ensure go-to-market plans translate into measurable results for a consumer AI product built for the mainstream US audience.

What You'll Do

• Lead end-to-end go-to-market planning and execution for a new AI-powered consumer product targeting US users
• Identify, test, and rapidly iterate on user acquisition channels — including paid media, content, referral loops, and organic growth
• Design and run structured growth experiments with clear hypotheses, success metrics, and turnaround timelines
• Own the user funnel from awareness through activation, identifying friction points and driving conversion improvements
• Scale growth channels that prove out, and build repeatable playbooks around them
• Track and report on core growth KPIs, translating data into clear decisions and next steps
• Coordinate cross-functionally across product, design, and engineering to align launch milestones and growth priorities

What We're Looking For

• Demonstrated experience launching and growing consumer-facing digital products, ideally in a startup or fast-moving environment
• Hands-on command of growth levers: paid acquisition, SEO, lifecycle messaging, virality mechanisms, and partnership channels
• Strong analytical skills — comfortable pulling and interpreting data to make rapid decisions without waiting for perfect information
• Genuine understanding of the US consumer market, including how everyday Americans discover, evaluate, and adopt new technology
• Familiarity with AI-powered products or consumer tech categories is a strong plus
• Bias toward action: you build, test, and ship — then refine based on evidence
• Ability to manage multiple workstreams and thrive in ambiguity

About Digital

Digital is a San Francisco-based company developing AI-powered products designed for the consumer market. The team operates with speed and precision, focused on building technology that delivers real value to real users at scale.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.