Marketing Lead (m/f/d)

Responsibilities

We are representing a fast-growing AI infrastructure company in the travel technology sector, and we're searching for their first Marketing Lead to build the marketing function from the ground up.

In this role, you will shape how enterprise decision-makers in the travel industry perceive our client before sales conversations even begin. You'll translate complex AI technology into compelling narratives that build trust and establish market leadership.

Your core responsibilities include:

• Define and own the company's positioning and messaging framework across all stakeholder groups
• Develop content strategies across multiple formats: white papers, case studies, thought leadership articles, webinars, videos, and presentations
• Transform customer success stories into proof points that demonstrate value to enterprise buyers
• Manage the website as the primary trust-building asset
• Build relationships with journalists, trade media, analysts, and relevant industry communities
• Position company leadership as authoritative voices through LinkedIn content, speaking opportunities, and media appearances
• Create sales enablement materials including pitch decks, one-pagers, case studies, and competitive battle cards in collaboration with the sales team
• Establish foundational marketing processes, tone of voice, visual identity standards, and simple but meaningful metrics
• Represent the company at conferences and industry events worldwide

What We're Looking For

Our ideal candidate brings 4–8 years of experience marketing complex B2B software to enterprise customers. Experience with SaaS, AI platforms, or enterprise software is highly relevant.

Required qualifications:

• Proven ability to understand and explain complex technical products to business audiences
• Exceptional writing skills in both German (native/C2 level) and English
• Experience building marketing functions from scratch or working in early-stage startup environments
• Strong understanding of B2B communication strategies, particularly LinkedIn and long-form content
• Demonstrated success gathering customer insights and transforming them into compelling narratives
• Analytical mindset with a commitment to experimentation and continuous improvement
• Self-directed work style with the ability to operate independently

What this role is not: This is not a performance marketing, paid acquisition, SEO, or traditional demand generation position. The focus is on building brand recognition and market trust rather than short-term lead generation.

Location: Berlin, Germany (hybrid work arrangement)

How We Work With You

Get A Job.ai specializes in connecting exceptional marketing talent with innovative technology companies. When you apply through our platform, one of our expert recruiters will conduct an initial screening to understand your background and career goals. We'll then present qualified candidates to our client for consideration.

Please apply exclusively through Get A Job.ai rather than contacting the company directly. Our talent team manages the entire process and serves as your advocate throughout the interview stages.

Pay

Compensation details will be discussed during the screening process with our recruitment team and will be competitive for the Berlin market and your level of experience.

Additional benefits include:

• Direct collaboration with company leadership on strategy and positioning
• Complete autonomy to build your own marketing roadmap
• Annual learning and development budget
• Full hardware, software, and tools setup
• Regular opportunities to represent the company at leading industry events
• Urban Sports Club membership

Get A Job.ai is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.