Manager, Lifecycle Marketing (R13983)

About This Opportunity

Our talent team is representing a confidential fintech organization in their search for a Manager, Lifecycle Marketing. This is a remote position open to candidates anywhere in the world.

We're seeking a data-driven lifecycle marketer who combines strategic thinking with hands-on execution capabilities. You'll lead lifecycle strategy and execution across multiple products and customer touchpoints, managing campaigns across email, push, SMS, in-app messaging, and emerging channels to drive activation, engagement, retention, and long-term customer value.

This role requires both marketing excellence and technical proficiency. You'll be responsible for prioritizing initiatives, ensuring reliable campaign execution, and continuously improving performance through testing, segmentation, personalization, and marketing technology enhancements. You'll also help advance the organization's customer lifecycle management technology capabilities through platform improvements, automation, and new channel implementation.

Responsibilities

• Own and optimize the lifecycle roadmap across onboarding, activation, engagement, retention, product adoption, and cross-product growth
• Build, launch, and optimize multi-channel campaigns using customer data, behavioral signals, and personalization to deliver timely member experiences
• Design and improve automated lifecycle journeys supporting onboarding, activation, feature adoption, and retention
• Lead structured experimentation including A/B and holdout testing to measure incremental impact and improve performance
• Partner with Product, Engineering, Analytics, Data, Design, Content, Legal, Compliance, and Marketing Technology teams to align priorities and deliver capabilities
• Translate lifecycle needs into clear technical requirements, event definitions, data requirements, and implementation priorities
• Advance CLM technology capabilities through new channels, custom events, improved data flows, platform enhancements, and automation
• Identify and resolve gaps in data, tooling, integrations, or workflows that limit campaign performance
• Ensure campaigns meet high standards for QA, deliverability, consent management, data integrity, privacy, and compliance
• Explore practical applications of AI to improve campaign development, analysis, personalization, QA, reporting, and workflow efficiency

What We're Looking For

Required qualifications:

• 5+ years of experience in lifecycle, CRM, retention, or customer engagement marketing
• Hands-on experience building and optimizing lifecycle programs using Iterable or similar platforms (Braze, Marketo, Salesforce Marketing Cloud)
• Strong knowledge of multi-channel lifecycle execution including email, push, SMS, in-app messaging, segmentation, automation, personalization, and deliverability
• Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages (AMPscript, Handlebars, Liquid, or similar)
• Proven experience improving lifecycle performance through automation, segmentation, personalization, and structured experimentation
• Experience partnering with technical teams on event-based triggers, data requirements, integrations, and platform capabilities
• Experience designing and analyzing A/B tests, holdouts, and incrementality measurement
• Strong analytical skills with ability to translate campaign and customer data into actionable business decisions
• Strong project management skills with ability to prioritize competing demands and manage cross-functional dependencies
• Excellent communication and stakeholder management skills

Preferred qualifications:

• Experience in fintech, financial services, or another regulated industry
• Familiarity with APIs, custom events, event-based architectures, and customer data pipelines
• Experience using SQL or similar tools for campaign analysis, segmentation, or troubleshooting
• Experience applying AI tools to campaign development, personalization, QA, reporting, or workflow automation
• Experience evaluating or implementing new CLM channels, platform capabilities, or marketing technology enhancements
• Experience working across multiple products or complex customer journeys

How We Work With You

Get A Job.ai represents top-tier candidates to our client organizations. Here's our process:

• Submit your application through the Get A Job.ai platform
• Our recruiting team will review your qualifications and conduct an initial screening
• Qualified candidates will be presented to our client for consideration
• We'll coordinate all interview scheduling and provide feedback throughout the process
• Please do not contact the client directly—all communication should go through Get A Job.ai

Pay

Compensation details will be discussed with qualified candidates during the screening process.

Equal Employment Opportunity: Get A Job.ai is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, gender, national origin, age, disability, veteran status, sexual orientation, or any other protected characteristic under applicable law.