Senior Social Strategist

About This Opportunity

We are representing a confidential global consumer brand in their search for a Senior Social Strategist to join their dedicated social team in London. This is a hybrid role requiring 2-3 days per week on-site at client offices in London.

Our client is one of the most respected names in personal care, and you'll be joining a specialist team responsible for their end-to-end social presence across 15 markets. From insight and ideation through platform-native creative, publishing, live operations, and community management, you'll shape how this brand shows up every day on social platforms.

This role offers the opportunity to work at newsroom speed with rigorous craft—launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. You'll have the scale, purpose, and creative freedom to make culturally relevant work that genuinely matters.

Responsibilities

• Lead social-first strategy for a major personal care brand, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social platforms
• Mine consumer, cultural, and category insight to identify opportunities for the brand to show up meaningfully in social conversations and cultural moments
• Translate platform data, social listening, and audience research into actionable creative briefs that give teams a clear strategic springboard
• Develop audience and community strategies that deepen connections with diverse audiences across markets and platforms
• Partner with creative teams to shape ideas from brief through execution, providing strategic input that sharpens and elevates the work
• Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings
• Inform creator and influencer strategy, identifying partnership opportunities that are authentic to the brand and relevant to target audiences
• Present strategic thinking and campaign recommendations to brand stakeholders with clarity, confidence, and a strong point of view
• Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop
• Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care
• Mentor and develop junior strategists, building strategic capability and fostering a culture of curiosity and rigour
• Shape strategic processes and tools including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows

What We're Looking For

Essential Requirements:

• 8+ years of strategy experience with significant focus on social-first or digital-first work for consumer brands
• Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
• Track record of developing strategies that led to effective, measurable social campaigns or content programmes
• Experience in beauty, personal care, wellness, or FMCG, with strong grasp of category dynamics, consumer motivations, and cultural context
• Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
• Experience working with or briefing content creators and influencer partnerships as part of social content strategy
• Confidence presenting strategic recommendations to senior brand stakeholders, with ability to simplify complexity and build conviction
• Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
• Collaborative working style, with experience partnering closely with creative, production, and media teams
• Experience mentoring or developing other strategists
• Professional proficiency in English; additional languages are a plus

Gen AI and Strategic Thinking:

• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
• Agentic mindset: ability to deconstruct complex strategic challenges, map out effective approaches, and execute with rigour and adaptability
• Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses
• Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and commitment to human judgement
• Ability to guide teams in using AI tools responsibly and effectively within the strategic process

Desirable Experience:

• Multi-market or global brand strategy experience, with understanding of adapting social strategy across regions and audiences
• Experience in a social-specialist, in-house, or embedded agency environment
• Familiarity with social commerce, community management strategy, or earned media approaches
• Experience with brand purpose, inclusion, or social impact strategy
• Knowledge of the evolving regulatory and ethical landscape in beauty marketing

How We Work With You

Our talent team at Get A Job.ai partners with leading organizations to connect exceptional candidates with outstanding opportunities. When you apply through our platform, a dedicated recruiter will review your application and contact you to discuss the role in detail. We'll prepare you for the process and submit your profile to our client on your behalf.

Please apply exclusively through Get A Job.ai. Do not contact the client directly, as we manage all candidate communications to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed during the screening process with our recruitment team.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and provide reasonable adjustments throughout our recruitment process.