Head of VIP, Influencers & PR

About This Opportunity

We are representing a fast-growing activewear brand in London seeking a Head of VIP, Influencers & PR to elevate their cultural profile and desirability. Reporting to the Brand Marketing Director, you'll lead strategy across VIP partnerships, influencers, ambassadors, PR, gifting and events—turning this brand into one that people see, talk about and want to be part of.

This role requires a serious black book of relevant VIPs, from celebrities and musicians to stylists, athletes, creators and cultural tastemakers. You'll create the moments that make the brand feel bigger, more culturally relevant and impossible to ignore.

Responsibilities

VIP & Cultural Partnerships

• Build and own the VIP strategy, identifying people who can meaningfully increase awareness, desirability and cultural relevance
• Develop relationships with celebrities, musicians, stylists, athletes and influential cultural figures
• Create strategic partnerships beyond gifting—from organic product placement to collaborations, appearances and brand moments
• Ensure the brand is consistently seen on the right people, in the right places and at the right cultural moments

Ambassador & Pro Programmes

• Own the strategy, vision and evolution of ambassador and professional athlete programmes
• Define programme proposition, structure, tiers, criteria and long-term growth strategy
• Build a best-in-class network of ambassadors and professional athletes who genuinely align with the brand
• Set strategic direction for recruitment, relationship development, activation and retention
• Assess and evolve programmes based on KPIs including brand impact, reach, engagement and commercial contribution

Influencer Strategy

• Own the overall influencer strategy, defining how partnerships drive awareness, cultural relevance, desirability and growth
• Set direction for talent partnerships, from high-profile creators to emerging voices
• Move beyond traditional influencer activity into cultural partnerships, organic product placement and high-impact moments
• Ensure influencer strategy integrates with VIP, ambassador, PR, gifting, social and campaign activity

Gifting

• Transform gifting from reactive PR function into a significant awareness and brand-building engine
• Define who should receive product, when, why and what gifting should achieve
• Oversee strategy for key product launches, cultural moments, VIP gifting and stylist seeding

PR

• Together with the Brand Marketing Director, own the overall PR strategy and communications agenda
• Set annual PR strategy, priorities, narratives and key cultural moments
• Brief the PR agency to establish stories the brand should be known for and proactively create news

Events & Experiences

• Own events and experiences strategy, defining how physical brand experiences drive awareness, desirability, community and growth
• Set annual events strategy including VIP events, consumer experiences, cultural moments, product launches and retail activations
• Define what makes brand experiences distinctive and ensure every activation generates impact beyond the room
• Evaluate effectiveness against awareness, reach, brand impact and commercial objectives

What We're Looking For

Our client seeks someone highly connected, culturally switched-on and relentlessly ambitious. You will likely have:

• Significant experience across VIP, celebrity, influencers, PR and events within fashion, beauty, lifestyle or culturally relevant consumer brands
• A strong existing network of VIPs, stylists, agents, managers, media and cultural tastemakers
• Proven ability to build authentic relationships with high-profile talent
• Experience creating campaigns and moments that generate significant awareness and organic conversation
• Strong commercial and strategic thinking, understanding that awareness must contribute to brand and business growth
• Deep understanding of culture, fashion, music, TV, sport, entertainment and what makes people talk
• Exceptional relationship-building and negotiation skills
• Confidence to challenge the status quo and create ideas that haven't been done before
• Highly proactive, entrepreneurial approach—you spot opportunities rather than wait for a brief
• Ability to operate at both strategic and executional level

Success in this role means:

• The brand is increasingly seen on the right people
• A strong and growing network of A-list and culturally relevant VIPs who genuinely want to engage with the brand
• Ambassador and Pro programmes become recognised as some of the most exciting in the category
• Gifting creates genuine organic reach, conversation and product desire
• Events become moments people want to attend and talk about
• The brand earns more high-quality PR and cultural coverage
• You create moments that travel across social, PR and culture, delivering awareness well beyond the original activation

How We Work With You

Get A Job.ai is representing this confidential activewear brand in their search for exceptional talent. Here's our process:

• Apply directly through the Get A Job.ai platform
• Our talent team will review your application and conduct an initial screen
• Qualified candidates will be submitted to our client for consideration
• Please do not contact the employer directly—all communication flows through Get A Job.ai to ensure a professional, coordinated process

Benefits

Our client offers:

• 25 days holiday per year plus bank holidays
• Very generous employee discount after probation period
• Nominated friends & family discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to £1,000

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We encourage applications from candidates of all backgrounds and work with clients who share our commitment to diversity and equal opportunity employment.