Freelance Marketing Designer, Web

Overview

We are representing a fast-growing Canadian insurtech company that is looking for a Freelance Marketing Designer, Web to elevate the visual quality of their customer-facing website. This role focuses on designing and maintaining marketing web experiences built in Webflow, turning growth initiatives into polished, conversion-focused pages while maintaining a cohesive design system.

This is a freelance position with potential to transition into a full-time role for the right candidate. You'll work remotely from anywhere in Canada, collaborating with growth, content, and design leadership to shape how this brand shows up online.

This is not a product design, UX research, or front-end development role. Our client needs a strong visual designer with exceptional judgment in typography, hierarchy, layout, and responsive design—someone who sweats the details that make a page feel considered and polished.

Responsibilities

You will design and ship outstanding marketing web experiences by:

• Translating growth and content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns
• Building clear, conversion-aware, accessible, and responsive layouts using the existing design system and component library
• Designing new components when needed, extending the design system in a cohesive, reusable way
• Improving everyday site surfaces including navigation, templates, content modules, and bilingual experiences with the same care as major launches
• Contributing a point of view on the brand's visual identity and how it evolves across marketing touchpoints

You will own CMS quality and publishing by:

• Learning and using the CMS and Webflow environment to build, update, and publish pages
• Owning pre- and post-launch quality including responsive checks, visual QA, content validation, and localization review
• Maintaining and improving reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality

You will lead implementation with development agencies by:

• Creating complete handoffs for Webflow and development partners, covering interaction states, edge cases, annotations, and walkthroughs
• Managing design feedback through implementation and ensuring launched work matches the intended experience
• Coordinating with cross-functional partners to clarify scope, surface dependencies, and keep projects moving

You will support broader creative work including campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets, using AI design tools to explore quickly while applying strong human judgment to every final output.

What We're Looking For

Must-have qualifications:

• 2–4 years of experience in marketing, web, brand, or related digital design (exceptional portfolios matter more than exact years)
• A portfolio featuring highly polished marketing websites or landing pages, plus evidence of breadth across formats like campaign work, motion, illustration, presentations, ads, or email
• Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour
• Experience with a CMS or no-code/low-code site builder (Webflow experience is welcome but not required)
• Ability to work within and thoughtfully extend an existing component system—not simply make one-off pages
• Meticulous, reliable approach to quality and willingness to own both high-visibility launches and routine CMS maintenance work
• Clear communication skills: ability to write useful specs, give developers actionable feedback, and work effectively with non-design partners
• Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering craft standards

Nice-to-have qualifications:

• Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows
• Basic HTML/CSS literacy
• Experience briefing, reviewing, or QAing agency or freelance developer work
• Experience in a high-trust, regulated, consumer-facing, or content-heavy business
• Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design

How We Work With You

When you apply through Get A Job.ai, our talent team will review your portfolio and experience. If there's a strong match, a recruiter will conduct an initial screening conversation to discuss your background, design approach, and interest in the role.

We will then submit qualified candidates to our client for consideration. Please do not contact the client organization directly—all communication and coordination will flow through Get A Job.ai to ensure a smooth, professional process for everyone involved.

Our client offers a remote-first work environment, generous time off, comprehensive benefits, professional development support including an AI tooling budget, and the option to work from a Toronto-based office. There is also potential for this freelance role to transition into a full-time position.

Pay

Compensation details will be discussed during the screening process based on experience and portfolio strength.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability. If you require accommodations during the application process, please let us know.