Director, Product Marketing

About This Opportunity

We are representing a confidential B2B SaaS client in Canada seeking a Director, Product Marketing to lead their product marketing function and scale their go-to-market engine. Our client serves the SMB market with a comprehensive software platform, and this role will drive how products reach market and deliver measurable business impact.

As Director of Product Marketing, you will lead a team of three product marketers and serve as the strategic bridge between Product, Sales, Customer Success, and Marketing. You'll own positioning, messaging, launch strategy, and enablement across both Product-Led Growth (PLG) and Sales-Led motions.

Responsibilities

• Lead and develop a team of product marketers with clear priorities, ownership, goals, and development plans
• Own product marketing strategy across PLG and sales-led motions, aligned to company and revenue goals
• Partner with Product leadership to translate roadmap priorities into compelling positioning, messaging, and launch strategies
• Lead end-to-end go-to-market strategy for major product launches, from market insight through post-launch analysis
• Develop differentiated positioning and messaging that communicates value to SMB customers in B2B SaaS
• Build and improve product marketing frameworks, processes, and playbooks to enable team scalability
• Partner with Sales and Customer Success to identify customer needs and strengthen value communication throughout the customer lifecycle
• Oversee development of sales collateral, product messaging, onboarding content, lifecycle campaigns, competitive intelligence, and GTM assets
• Drive strategies to increase product adoption, engagement, expansion, and customer retention
• Establish feedback loops between Product, Marketing, Sales, and Customer Success to ensure customer insights influence roadmap and GTM decisions
• Use market research, customer insights, competitive intelligence, and product data to inform positioning and GTM strategy
• Define and monitor product marketing KPIs including launch performance, adoption, engagement, pipeline influence, and revenue impact
• Identify opportunities to leverage PLG, lifecycle marketing, automation, and digital experiences to improve customer journey and scale GTM execution
• Serve as senior product marketing voice and represent customer perspective in strategic planning
• Partner with Marketing leadership on company positioning, campaigns, content strategy, and demand generation

What We're Looking For

• 7+ years of product marketing experience, including leading product launches and cross-functional GTM initiatives in high-growth B2B SaaS
• Demonstrated experience managing and developing product marketing teams
• Strong understanding of SMB SaaS buyers and customer journeys, including challenges of acquiring, onboarding, activating, and retaining SMB customers
• Hands-on experience supporting both Product-Led Growth (PLG) and Sales-Led motions
• Proven ability to develop product positioning, messaging, segmentation, personas, competitive differentiation, and GTM strategies
• Experience translating complex SaaS products into simple, compelling customer value propositions
• Strong understanding of full product lifecycle from discovery through launch, adoption, expansion, and retention
• Experience building scalable product marketing processes, frameworks, and operating rhythms
• Strong analytical skills with ability to connect product marketing initiatives to measurable business outcomes
• Exceptional cross-functional leadership and stakeholder management skills with ability to influence without direct authority
• Excellent written and verbal communication skills and ability to tailor messaging for executives, sales teams, customers, and prospects
• Experience with product marketing and GTM tools such as Pendo, Appcues, Navattic, HubSpot, Figma, or similar platforms
• Experience in vertical SaaS, construction technology, or SMB-focused software is a strong plus
• Product Marketing Core Certification or similar professional certification is a plus

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we will submit your application to our client for consideration. Please do not contact the client directly—all communication and coordination will be managed through our recruiting team to ensure the best experience for you.

Pay

Pay via Get A Job.ai: $150,000–$175,000 CAD annually

Equal Opportunity
Get A Job.ai is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.