Digital Marketing Specialist

About This Opportunity

Our talent team is representing a confidential digital services organization seeking a Digital Marketing Specialist to join their fully remote team. This is a hands-on, execution-focused role where you'll take ownership of paid search campaigns, organic growth strategies, and social media engagement across multiple channels.

You'll work during U.S. business hours, continuously analyzing performance data, testing new approaches, and optimizing campaigns to drive measurable business growth. If you're passionate about digital marketing and thrive on improving results through data-driven decisions, we encourage you to apply through Get A Job.ai.

Responsibilities

Google Ads & Paid Search Management

• Build, manage, and optimize Google Ads campaigns across Search, Display, and Remarketing
• Conduct keyword research and campaign planning
• Write and test high-converting ad copy
• Optimize Cost Per Click (CPC), Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS)
• Manage campaign budgets, bidding strategies, audience targeting, and overall performance
• Continuously test and improve campaign effectiveness

Social Media Management & Engagement

• Manage company presence across Instagram, Facebook, and LinkedIn
• Respond to comments, messages, and audience interactions
• Schedule and publish content with engaging captions
• Monitor audience growth and engagement metrics
• Support brand visibility and community engagement initiatives

SEO & Organic Growth

• Conduct keyword research using SEMrush, Ahrefs, or similar platforms
• Optimize website metadata, on-page content, internal linking, and technical SEO elements
• Track keyword rankings and organic traffic performance
• Identify content opportunities and SEO growth initiatives

Analytics & Performance Reporting

• Monitor performance across paid campaigns, organic traffic, and social media
• Analyze marketing performance using Google Analytics 4 (GA4)
• Prepare reports highlighting key insights, performance trends, and optimization opportunities
• Maintain organized documentation of campaign updates and testing results

What We're Looking For

Required Qualifications

• 3+ years of hands-on experience managing Google Ads campaigns
• 3+ years of experience managing social media platforms (Instagram, Facebook, LinkedIn)
• Proven SEO experience using SEMrush, Ahrefs, or similar platforms
• Strong understanding of PPC strategy, CPC, CTR, conversion tracking, CPA, and ROAS
• Experience with Google Analytics 4 (GA4)
• Strong written English communication and copywriting skills
• Ability to work independently in a remote environment
• Excellent analytical and problem-solving skills

Preferred Qualifications

• Experience managing multiple client accounts
• Background in SaaS, B2B Marketing, or E-commerce
• Experience with A/B testing, Conversion Rate Optimization (CRO), and landing page optimization
• Familiarity with content marketing workflows and marketing automation tools

Key Tools & Technologies

• Google Ads, Google Analytics 4, Google Search Console
• SEMrush, Ahrefs
• Social media platforms (Instagram, Facebook, LinkedIn)
• Google Workspace and marketing reporting tools

What Makes You a Strong Fit

• You're execution-focused and enjoy managing campaigns directly
• You make decisions based on performance data
• You enjoy testing, learning, and optimizing continuously
• You're comfortable balancing creative thinking with analytical decision-making
• You can successfully manage multiple campaigns simultaneously
• You're proactive, organized, and results-driven

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your application and conduct an initial screening. Qualified candidates will be submitted to our client for consideration. The interview process typically includes an introductory video submission, recruiter interview, and final client interview.

Please do not attempt to contact the client directly. All communications and coordination will be managed through our talent team to ensure a professional and organized hiring process.

Pay

Compensation details will be discussed with qualified candidates during the screening process.

Position Details: Full-Time, Remote (Kenya) | Working Hours: U.S. Business Hours

Get A Job.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates in our recruiting process.