Demand Generation Manager

About This Opportunity

Our talent team is representing a confidential SaaS organization seeking a Demand Generation Manager to own the execution, measurement, and continuous optimization of digital campaigns and demand generation programs. This is a hands-on, remote role based in the United States.

You'll build landing pages, run multi-channel and account-based campaigns, manage email and nurture programs, and maintain marketing automation infrastructure — while coordinating across teams to drive predictable qualified pipeline.

Responsibilities

• Landing Pages & Campaign Assets: Build and launch landing pages using marketing automation tools for campaigns, events, and content offers with strong attention to conversion optimization
• Demand Generation & Multi-Channel Campaigns: Own marketing's contribution to qualified pipeline, measuring performance against monthly targets and adjusting campaigns, channels, spend, and messaging accordingly
• Funnel Management: Build and maintain clear funnel visibility from target account engagement through qualified opportunity, partnering with Sales and Revenue Operations to identify and fix conversion breakdowns
• Campaign Execution: Design and run always-on and campaign-specific programs across paid social, paid search, webinars, events, and partnerships aligned to ICP and pipeline targets
• Testing & Optimization: Run structured A/B tests on campaigns, landing pages, and messaging; document results and share learnings with the marketing team
• Account-Based Marketing (ABM): Own account-based campaigns for priority target accounts, building personalized landing pages, email sequences, and ad audiences for named accounts
• Sales Coordination: Partner with Sales on account-level engagement, flagging target-account activity and supporting account-specific requests
• Email & Nurture Campaigns: Build, schedule, and optimize email campaigns and nurture sequences using segmentation and intent signals to improve conversion
• Marketing Automation Management: Own day-to-day management of the marketing automation platform including workflows, lists, forms, and basic reporting
• Campaign Coordination: Own the campaign calendar, planning and prioritizing with leadership and broader marketing team
• AI & Automation: Partner with internal teams to automate repeatable marketing workflows and increase pipeline generation efficiency
• Performance Tracking: Track campaign and channel performance, maintain proper attribution tagging, and report on what's working

What We're Looking For

Required Skills & Experience:

• 3-5 years of experience in digital marketing, demand generation, or marketing operations with hands-on paid campaign experience
• Working experience with HubSpot or comparable marketing platforms (Marketo, Pardot, ActiveCampaign) — building emails, workflows, and landing pages
• Solid understanding of email and nurture campaign strategy including segmentation, sequencing, and timing
• Hands-on exposure to paid social or paid search campaign execution
• Familiarity with AI tools (ChatGPT, Claude, or similar) and genuine interest in using them to increase campaign velocity and effectiveness
• Ability to use AI for market research, segmentation, personalized messaging, creative variation, campaign QA, and performance analysis
• Strong organizational skills and attention to detail with ability to manage multiple campaigns simultaneously
• Clear written communication skills

Nice to Have:

• Prior exposure to account-based marketing (ABM) campaigns or tools (Demandbase, 6sense, Terminus)
• Experience supporting webinars or events as a demand gen channel
• Basic HTML/CSS knowledge for landing page or email troubleshooting
• Experience with CRM platforms (Salesforce, etc.) alongside marketing automation
• Exposure to SEO or content marketing
• Design tool familiarity (Canva, Figma) for lightweight asset creation

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your candidacy to our client for consideration. Please do not contact the employer directly — all communication and coordination will flow through our talent team to ensure the best experience for everyone involved.

Pay

Pay via Get A Job.ai: $90,000 - $110,000 annually. Final compensation is determined by relevant work experience, skills, certifications, and geographic location.

Equal Employment Opportunity: Get A Job.ai is committed to fostering an equitable and inclusive recruiting process. We welcome candidates from all backgrounds and never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.