CRM & Marketing Automation Manager (m/w/d)

About This Role

We are representing a confidential SaaS organization in Berlin that is seeking a CRM & Marketing Automation Manager to lead their technical CRM infrastructure, integrations, and email deliverability operations. This role focuses on the technical architecture of marketing automation systems, ensuring seamless data flows between platforms, and maintaining robust email sending infrastructure.

You'll work closely with marketing, sales, customer success, and development teams to translate business requirements into automated workflows and integrations that scale efficiently across the organization.

Responsibilities

• Develop and maintain technical CRM and marketing automation architecture, implementing complex workflows, triggers, and lifecycle automations in Brevo and HubSpot
• Translate requirements from marketing, sales, and customer success into technical processes and automate recurring manual workflows
• Build and maintain integrations between CRM, product, website, data warehouse, and additional systems using REST APIs, webhooks, and authentication protocols
• Ensure contacts, accounts, activities, and consent data are processed consistently and completely across all systems
• Manage technical infrastructure for marketing and transactional emails including sending domains, subdomains, IPs, DNS records, and proper configuration of SPF, DKIM, and DMARC
• Monitor deliverability and sender reputation using Google Postmaster Tools, analyzing bounces, spam complaints, blocklists, feedback loops, and inbox placement
• Develop processes for domain and IP warm-ups, suppression lists, and handling hard bounces, soft bounces, and inactive contacts while mitigating risks from spam traps, phishing, and spoofing
• Create responsive email templates using HTML and CSS, testing display and dynamic content across devices, email clients, and mailbox providers
• Implement and verify tracking parameters, events, and conversion attribution, ensuring correct transmission to analytics and reporting systems
• Set up monitoring and automated alerts for critical workflows, integrations, and email sending; analyze and resolve technical errors independently
• Develop technical test cases, review changes before releases, and document results, data flows, dependencies, and technical decisions
• Ensure GDPR compliance and proper consent management, correctly processing opt-ins and opt-outs
• Collaborate across RevOps, development, product, marketing, sales, and customer success teams, communicating technical decisions clearly

What We're Looking For

Required qualifications:

• Minimum 2 years practical experience in technical development or administration of CRM and marketing automation systems (CRM Manager, CRM Developer, or Marketing Automation Manager)
• Strong practical knowledge of Brevo and HubSpot CRM with demonstrated experience implementing complex workflows, triggers, and automated customer journeys
• Proficiency working with REST APIs, webhooks, and structured data formats like JSON; understanding of data synchronization between systems and data quality assurance
• Practical experience with HTML and CSS, particularly developing responsive email templates
• Knowledge of DNS, sending domains, and email authentication; hands-on experience with SPF, DKIM, DMARC, and Google Postmaster Tools
• Experience in error analysis, testing, and technical documentation
• Strong analytical mindset with ability to question requirements, analyze dependencies, and implement technical solutions independently
• Good German and English language skills for team collaboration and technical documentation

Preferred additional experience:

• Experience with integration and automation tools like Make, Zapier, or n8n
• Development of AI-powered applications or automations using large language models
• Knowledge of monitoring, logging, automated alerting, consent management platforms, and preference centers
• Experience with transactional emails, technical separation of sending types, IP and domain warm-ups, feedback loops, and blocklist monitoring
• Familiarity with email testing tools like Litmus or Email on Acid

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team conducts an initial screening to understand your background and confirm alignment with the role requirements. We then submit qualified candidates to our client for their review and interview process.

Please apply exclusively through Get A Job.ai and do not contact the employer directly, as this is a confidential search.

Pay

Pay details will be discussed during the screening process based on your qualifications and experience level.

Location: Berlin
Employment type: Full-time (40 hours per week)

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of gender, age, ethnic origin, religion, sexual identity, or disability status.