Customer Evidence Manager

About This Opportunity

We are representing a confidential SaaS organization in their search for a Customer Evidence Manager based in Canada. This is a senior individual-contributor role for a commercially minded customer marketer who understands that customer stories exist to build trust, provide credible proof, and move deals forward—not simply to be published.

In this role, you will own the customer-proof infrastructure that powers an enterprise sales motion. You'll produce the evidence enterprise buyers need to make decisions: customer stories, ROI studies, video testimonials, peer reviews, and competitive validation. You'll set the creative and editorial bar, direct agency partners who execute the work, and deploy proof into active deals—all while measuring impact on pipeline, win rates, and cycle velocity.

Responsibilities

• Identify advocates, coordinate outreach with account teams, manage consent and approvals, and maintain participation preferences to avoid customer fatigue
• Set creative and editorial direction for the evidence library—case studies, ROI studies, video testimonials, peer reviews, and competitive proof—and maintain taxonomy, freshness, and discoverability
• Manage the sales content library (Highspot, Deeto, or comparable platform); organize assets by deal stage, customer profile, vertical, and product; enforce freshness standards; and surface content gaps
• Run recurring Sales–Marketing feedback sessions to understand seller needs, assess content performance in live deals, and prioritize new evidence
• Ensure the right proof reaches the right seller at the right deal stage proactively, and track evidence utilization to close adoption gaps
• Partner with Marketing Operations to build campaign attribution and reporting, measuring evidence influence on pipeline, win rate, and sales-cycle velocity
• Provide monthly reporting on evidence performance and pipeline acceleration, and maintain a rolling pipeline of customers at each stage of evidence development

What We're Looking For

Required:

• 8+ years in B2B content marketing, customer marketing, or sales enablement—ideally spanning all three disciplines
• Demonstrated experience building and operating a customer evidence, case-study, or advocacy program that sellers actively used in live sales cycles (not solely a published content library)
• Strong command of complex B2B sales cycles and the specific evidence needed at each stage, from discovery and evaluation through procurement and legal review
• Direct experience partnering with account executives and SDRs to produce commercially effective content and enablement
• A creative/editorial background with strong instincts for compelling customer stories and credible social proof—able to set the bar, write briefs, direct agency partners, and edit to a high standard while managing multiple stories and stakeholders

Preferred:

• Proficiency with Highspot, Seismic, DocSend, or comparable sales content platforms
• Experience with Salesforce campaign attribution, pipeline reporting, or revenue analytics—able to connect content performance to business outcomes
• Experience supporting enterprise or managed sales motions in a SaaS environment
• Experience developing customer proof for AI products, workflow products, or multi-product platform adoption
• Familiarity with G2 or other peer-review programs and customer-voice strategy
• Experience partnering with Marketing Operations, Campaign Enablement, or Marketing Data Science on content attribution and analytics
• Experience developing evidence for priority verticals such as marketing, creative, architecture, engineering, or construction

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and fit for the role. If there's a strong match, we will submit your profile to our client for consideration. Please do not attempt to contact the client directly—all communication flows through our recruiting team to protect both your candidacy and our client relationship.

Pay

Pay via Get A Job.ai has not been specified for this role. Compensation details will be discussed during the screening process.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices and works with clients who value diversity and equal opportunity in employment.