Senior Marketing Manager, Search and App – Europe

About This Opportunity

We are representing a high-growth on-demand marketplace serving customers across France, Italy, and Belgium. Our client is seeking a Senior Marketing Manager to lead paid search and app marketing—two of their most critical customer acquisition channels.

This is a leadership role for someone ready to own strategy, budget, and team performance in a fast-moving, competitive environment. You'll build and run a performance marketing function that delivers profitable growth while navigating rapid shifts in priorities, market conditions, and stakeholder demands.

AI capability is central to this role. You'll be expected to champion and deploy AI-driven tools across bidding, creative production, forecasting, and measurement to drive efficiency and free your team to focus on strategic work. This is a genuine requirement, not a nice-to-have.

You'll operate within a matrix organisation, partnering with brand, product, data science, finance, and regional leadership. Success depends on your ability to build trust and alignment across stakeholders who don't report to you—and to keep them aligned even as plans change.

This role reports to the Performance Marketing Director and requires three days per week on-site in London.

Responsibilities

• Own the strategy, execution, and performance of paid search (Google, Bing, and other platforms) and app marketing across France, Italy, and Belgium
• Deliver growth in new customers, reactivations, new vertical purchases, and subscription conversions efficiently; report performance to senior leadership
• Lead, coach, and develop a team of paid search and app marketing specialists, building capability as the business and channels evolve
• Identify, adopt, and scale AI-driven automation across bidding, creative, measurement, and anomaly detection to improve performance and efficiency
• Own budget allocation and reallocate spend quickly in response to performance data, competitor activity, or market changes
• Partner with data science, engineering, and analytics teams to build and refine attribution, measurement, and bidding models
• Collaborate across a matrix organisation with brand, growth, product, finance, and regional general managers to align stakeholders around shared goals and trade-offs
• Track platform and policy changes across Google, Apple, and Android; adapt strategy ahead of competitors

What We're Looking For

• Significant experience leading paid search and/or app marketing at scale, ideally in a high-growth consumer, marketplace, or on-demand business
• A proven track record of managing large budgets and delivering measurable efficiency and growth against clear targets
• People leadership experience: you've built, managed, and developed high-performing performance marketing teams
• Hands-on experience with AI tools and automation, or a strong appetite to adopt them quickly as a core part of channel performance—this is a genuine expectation
• Demonstrated ability to thrive in fast-paced, dynamic environments; comfortable changing direction, reprioritising, and juggling competing demands without losing momentum
• Strong stakeholder management skills and experience operating in a matrix organisation, able to influence and align cross-functional partners without direct authority
• Strong analytical and commercial rigour; comfortable with data, experimentation, and measurement, and able to turn numbers into clear stories and recommendations

How We Work with You

Candidates apply directly through Get A Job.ai. Our talent team will review your application and conduct an initial screening. If there's a strong match, we'll submit your profile to our client for consideration. Please do not contact the client directly—all communication and coordination will flow through Get A Job.ai to ensure a smooth, confidential process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity

Get A Job.ai is committed to fostering an inclusive recruitment process. We welcome candidates from all backgrounds and provide reasonable accommodations as needed.